What analytics tools do you find most valuable for measuring marketing success?

I'm using @pirschanalytics Small team from Germany is building a magical tool. It's super cheap as well.

We are using Google Analytics for the website analytics along with Clarity, as we found the heatmaps and session recordings remarkable for more insight on user behaviour.

A comprehensive web analytics tool that provides insights into website traffic, user behavior, and conversion tracking.

As a former data analyst, I created a list of the most valuable analytics tools at aimarketplace.pro

I've found Google Analytics to be incredibly insightful for tracking user behavior and conversion rates, while SEMrush is my go-to for SEO and competitive analysis. Together, they provide a comprehensive view of marketing performance and opportunities for growth.

Esra, I've found Google Analytics to be an indispensable tool for its depth of insights into user behavior and acquisition channels, especially when paired with Google Search Console for SEO success. For social media campaigns, Sprout Social's detailed reporting helps me measure engagement and audience growth effectively.

Cash in my Stripe

We use a mix of Google Analytics and Mixpanel pretty religiously.

Just parking https://perceptinsight.com out here . Will also launch it on PH soon, but give it a spin, you won’t want to use any other tool afterwards

I find Usermaven to be the most effective tool for product and website analytics metrics to measure the success of marketing campaigns.

Thank you for asking the question! The responses here are very helpful. Lovely to see that Google Analytics remains a common choice. Also great to discover @pirschanalytics. We use Amplitude for a lot of our website analytics too along with the platform analytics for ads and semrush/Google Search console etc for SEO performance. Also, since its related haha, we’re also building detailed Form Analytics into WorkHack’s Form Builder as a tool of amplified marketing analytics. Our first product is launching soon. Here’s the page for it: https://www.producthunt.com/prod...

Google Analytics. Its user-friendly interface and robust features provide insightful data on website traffic, user behavior, and conversion rates, helping to gauge the effectiveness of marketing efforts accurately.

amazing

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