What approaches to studying your target audience do you prefer?

Question

I used the following methods in my work:
Surveys and Questionnaires: They can help gather initial feedback about a product idea, understand market needs, or test potential product names or features.

Interviews: Start by speaking directly with friends, family, or acquaintances who might be part of your target market. It helps in understanding deep-seated needs, pain points, and desires of potential users.

Competitive Analysis: Researching competitors or related products can offer insights into what's working in the market. Look at product reviews, customer testimonials, and Q&A sections.

Ideal Customer Profile: Creating detailed customer personas helps you visualize and understand your potential users' needs, challenges, and behaviors. It's based on a mix of educated guesses and any market research data you can gather.

What is your favorite method and why?

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Tyler Dane · Accepted Answer

My favorite is social media listening, because it eliminates the risk that they're just telling me what I want to hear. Seeing their language is helpful for writing copy, too.

Although instead of traditional social media (eg following a hashtag on Twitter), I prefer a private community where I can search on a specific topic (eg Discord, Might Networks)

David McAnulty ⭐⭐⭐⭐⭐ · Answer

I use a combination of the above to really zero in on my target audience.

Igor Den · Answer

So my favourite is interview - like deep talks with people :)

What approaches to studying your target audience do you prefer?

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