I've been a big fan of tying every piece to your product. To a certain extent that makes sense, of course. Some brands getting this right include: • Slack - building complete guides with tips on using the tool and its various integrations • Unbounce - creating all examples with your product [or referencing your offer, industry, and services within the screenshots and examples] • Typeform - providing tips on how people can use your tool but make sure they apply to the general product as well • Smartsheet - providing helpful templates while keeping readers with your brand To get a better overview of what other brands are doing, you can get the edition fresh in your inbox by subscribing to my growth experiments newsletter. Let me know if you need a link! Would love to hear some other blog or resource examples you have in mind.