What are some tools you use to run influencer marketing campaigns?

Question

I have run influencer marketing campaigns for many startups, right from early-stage bootstrapped startups to unicorns.

Every startup had their own influencer marketing stack based on their budgets and requirements.

I came across Favikon on Product Hunt today. It looks promising to uncover insights from creators' profiles: https://www.producthunt.com/posts/favikon-chrome-extension-2

What do you think? I am curious, what tools have you used for running your influencer campaigns? It can be for influencer discovery, campaign management, reporting, etc.

William Gump · Accepted Answer

I've had great success with tools like AspireIQ and Upfluence, which offer robust options for influencer discovery and campaign management. For analytics and reporting, HypeAuditor has been invaluable to track the performance and ROI of our campaigns.

Andi G · Answer

Hey Rohan, i l always liked https://socialblade.com/ to research statistics and the VidIQ chrome extension to get insights on YouTube influencers: https://vidiq.com/ Recently I also set up a workflow to crawl all post and comments of an influencer on instagram with PhantomBuster or Apify and then feed all of it to chatGPT to analyze semantic, topics, engagement etc to decide for an influencer. With a little coding skills (or someone from fiver, its not hard) you can set this up to run automatically....:D

Marga Camps · Answer

Try Heepsy or Influencity for example. But In my experience, the best way is establish your strategy (i.e. CPA) and looking for the best influencers in different channels. If you haven knowledge in the industry, select your best profiles and just check their engage and so on.

Answer

Traackr: Aids in campaign tracking, performance evaluation, and influencer identification and management.
AspireIQ: Offers brands influencer tracking, discovery, and collaboration tools.

Austin Armstrong · Answer

Well it's usually the reagular ones for me. I use Capcut, Syllby.io, Fastreply.io, Canva, all the SM platform. what specifically are you looking for? 😊 You can check out my social media accounts as I constantly post information about the best tools for marketing or influencer campaigns.

Rohan Chaubey · Answer

@austinarmstrong Those are interesting, thanks for sharing Austin! :)

Rohan Chaubey · Answer

@xyz_333 I have heard of Upfluence. Thanks for sharing William :)

Rohan Chaubey · Answer

@grocerius Nice, thanks for sharing Andreas :)

Rohan Chaubey · Answer

@patrick_kessler I have heard of Traackr, thanks for sharing Patrick :)

Rohan Chaubey · Answer

@marga_camps I have used Heepsy in the past. Thanks for sharing :)

What are some tools you use to run influencer marketing campaigns?

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