What are the key metrics a Houston social media agency should track to measure the success?

A Houston Social Media Agency should focus on key metrics to gauge the effectiveness of a campaign. Engagement metrics like likes, comments, and shares indicate audience interaction and interest. Reach metrics measure the number of unique users exposed to the content, reflecting campaign visibility. Conversion metrics, such as click-through rates and website visits, indicate the campaign's ability to drive desired actions. Additionally, tracking sentiment through sentiment analysis tools provides insights into audience perception. By closely monitoring these metrics, a Houston Social Media Agency can assess campaign performance, optimize strategies, and ensure alignment with client objectives. For more - https://www.gigde.com/blog/houston-social-media-agency