What are the marketing tricks affecting a human wellbeing?

I'm going to write a blog series about the modern understanding of human needs and the impact of advertising and digitalization on emotions, thoughts, and behavior. I want to uncover new trends in digital consumer culture, for example - virtual everything. As well as count some cognitive manipulations used by marketers to make people change their routines and habits. Is it a sense of well-being, what was the reason for your doomy/shitty mood recently?