What are the most affordable advertising networks for startups or early-stage B2C SaaS companies?

Question

Hello everyone! 😊

I'm curious to learn about your experiences with advertising channels or networks that offer reasonable CPCs/CPLs, especially those outside the usual giants like Google and Facebook. 
If you've had success with any less mainstream or niche-specific platforms, I'd really appreciate your insights and recommendations. 
Thanks in advance for sharing!

Accepted Answer

I've found some less mainstream ad platforms to be effective for B2C SaaS, especially if you're in a specific niche. Quora Ads can work well if you carefully target relevant questions. Capterra's PPC ads are worth testing if you're listed there. AdRoll is also pretty affordable for retargeting on various ad exchanges. And this is a bit different, but sponsoring relevant newsletters in your space can give good bang for your buck early on. Hope this helps spark some ideas to look into!

Naomi | Beeyond AI · Answer

@dominicheathremington Thank you for the insights! We will check them out. Particularly, we may try to work with newsletters since we are just starting out and it seems like a nice place to start for very targeted advertising

What are the most affordable advertising networks for startups or early-stage B2C SaaS companies?

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