What are your preferred KPIs to see if you're getting closer to Product-Market Fit?
Sebastian Acevedo
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![Saurabh Wadhawan](https://ph-avatars.imgix.net/4460855/072f07aa-102a-4fdd-abe0-eaf1ffc4fde1.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop)
Saurabh Wadhawan@saurabhwadhawan
Churn/repeat %
Zero Touch conversion% / Reduction in sales cycle
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@saurabhwadhawan nice!!! I presume this combo helps address both self-serve and enterprise?
Churn & Retention and NPS & referrals.
@joanduarte nice! how did you structure your referral program?