What is the best time to offer discounts on products?
Nancy Le
14 replies
Replies
Business Marketing with Nika
minimalist phone: creating folders
Seasonal discounts as well :)
Share
I usually offer discounts around major holidays like Black Friday/Cyber Monday, Christmas, Valentine's Day, etc. Also doing end of season sales to clear out older inventory works well. My advice is to plan ahead, promote heavily to your email list and social, and make the discounts compelling enough to drive action (20%+ off). It's also smart to do some special 24-hour flash sales throughout the year to spike revenue. Just don't discount too frequently or you'll train customers to wait for sales and devalue your brand. Hope this helps!
Autonomous
New product launches and loyalty rewards are what I like the most
From my experience offering discounts right before a product update or launch generates a lot of buzz.
Maybe a coupon after a purchase to make them want to come again?
To attract new customers, you can offer discount coupons to new members for a certain period of time.
You must choose a discount method that suits the characteristics of the product. (e.g. package discount, discount based on purchase quantity, etc.)
In addition to discounts, you can use various promotions to attract customers and increase sales. For example, you can encourage customers to purchase by using various promotions such as free gifts, free shipping, and trial group recruitment.
I think it depends on analyzing customer behavior. Have you looked into when your audience is most active or engaged with your product.
Offering discounts right after customers have shown interest in my product whether through browsing or cart abandonment is a great way to convert that interest into sales.
For me, holidays work best people are already in a shopping mindset.
I've found that offering discounts at the end of the month works well when people get paid.
Back-to-school season has always been a win for me especially when targeting students or parents.