What is the best way to promote small businesses online?

Ghulam Abbas
56 replies

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Nachiket Patel
Email marketing has been around for ages, but the strategy has by no means become less effective over time. In fact, 77% of people prefer to get permission-based promotional messages via email versus other modes of communication.
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Adrian Oligarch
Read a great article @patelnachiket that talks about the high conversion rates of using email marketing to sell dev tools. You are giving solid advice.
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Ruben Boonzaaijer
@patelnachiket Interesting product! I'm notified! ps. ringly.io is live today your support would help us out a lot
Ghulam Abbas
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@patelnachiket Absolutely
The best way to promote small businesses online is by leveraging social media platforms and engaging with your audience through meaningful content. Additionally, consider utilizing targeted ads to reach your specific demographic effectively.
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Ghulam Abbas
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@zijian right!
Rish Tran
Explore our extensive library of free & premium fonts to download for all your design needs. Download now and make your designs unforgettable. https://fontaza.com/
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Rish Tran
Elevate your designs with our massive library of downloadable fonts! Browse thousands of high-quality fonts for websites, logos, and more. https://fontelement.com/
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Yurii Holovanov
Research the communities where your target audience resides. Invest time and effort to communicate with them and bring value to discussions inside that community. Offer your services and products in a non-intrusive way, only when the topic occurs naturally. This low cost but very time-consuming process yet it will generate great leads.
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Ghulam Abbas
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@yurii_holovanov Great! Thank you!
Adrian Oligarch
Love the basics @yurii_holovanov...start with research!
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Rish Tran
Leverage social media and free design resources to build an online presence. For design resources, explore websites like https://uifreebies.net/ to create visually appealing content.
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Ghulam Abbas
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@uifreebies Thank you!
Nataliya Trotsenko
It is strongly connected to the type of business you have and what target audience you are looking at. All in all, various instruments of experiential marketing work quite well, but it is important firstly to understand what is your main aim
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Ghulam Abbas
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Daniel Engelke
SEO SEO SEO SEO SEO, depending on the market if you can get people finding you via google you will be well placed to get customers
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Rohit Joshi
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Social media is the best way to promote businesses online.
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Adrian Oligarch
any specific strategies @rohitjoshi ? It's a big world out there.
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Ghulam Abbas
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@rohitjoshi Absolutely right!
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Tatiana Vdovychenko
Here are 10 tips that help you to learn a little bit more about startup promotion, make a plan and determine your team's capacity for marketing activities: https://jetsoftpro.com/blog/from...
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Adrian Oligarch
Take the online marketer's approach! Provide value in groups and in communities. Give so much more that they are dying to give back.
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Ghulam Abbas
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Jose Rodríguez
If it's about productivity, add it to https://productivity.directory :D
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Mahbub Alam
The best way to promote small businesses online is through social media marketing, especially by running targeted Facebook and Instagram ads to reach local audiences. For example, a small bakery could create engaging posts showcasing their products and boosting them to people living nearby through localized ad campaigns on those platforms.
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Ghulam Abbas
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@mahbubcyou Thank you!
Julie Su
Show off on social media, rock Product Hunt, share cool content, spice up SEO, and hit up email. Keep it fresh and tailored to your crowd!
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Adrian Oligarch
I am stealing the term "rock product hunt" @julie_su something that I will be doing daily from now on
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John B
@julie_su that’s all really good because it saves money. For a small business, this would be a good start!
Ghulam Abbas
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@julie_su Thank you!
Kate Shcherbak
Promoting small businesses online requires a multifaceted approach tailored to the specific business and its target audience. But I want to share with you, some effective strategies: 1. Create a professional website: Ensure your website is user-friendly, mobile-responsive, and optimized for search engines (SEO). 2. Utilize social media: Identify the platforms where your target audience spends their time and maintain an active presence there. Share engaging content, interact with followers, and use paid advertising to reach a larger audience. 3. Start a blog: Provide valuable content related to your industry or niche to establish yourself as an authority and attract organic traffic to your website. 4. Email marketing: Build an email list of interested customers and send regular newsletters, promotions, and updates about your products or services. 5. Local SEO: Optimize your online presence for local search by claiming your business listings on platforms like Google My Business, Yelp, and Bing Places. 6. Collaborate with influencers: Partner with influencers in your industry to reach their followers and increase brand visibility. 7. Offer promotions and discounts: Use online platforms to promote special offers, discounts, and deals to attract new customers and retain existing ones. 8. Engage in online communities: Participate in forums, groups, and online communities related to your industry to build relationships, share expertise, and promote your business subtly. 9. Utilize multimedia content: Experiment with different types of content such as videos, infographics, and podcasts to engage with your audience in various formats. 10. Monitor and analyze: Track your online performance using analytics tools to understand what strategies are working and where you can improve. Remember, consistency and authenticity are key to building a strong online presence for your small business. Tailor your approach based on your audience's preferences and behavior to achieve the best results.
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Rully Ardiansyah
start by sharing with your friends, and family first. Get a feedback from them, improve the product, time to advertising
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Adrian Oligarch
be careful with this @devoresyah there's a popular book called The Mom Test that says moms and friends will always give you bad advice so they don't hurt your feelings
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Rully Ardiansyah
@adrian_oligarch Yes, my opinion cannot be implemented in general families. In this world, there are many toxic families like what you said. Fortunately, it didn't happen on my family ^_^
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Michael Shver
I think it depends on what kind of small business. For many B2B businesses, LinkedIn is quite good, while SaaS products are doing nicely in build-in-public spaces on Twitter. Paid ads can still be good on FB/Instagram and Google, although they need more money than before. Product Hunt can be good for a start. We are checking it out right now ourselves with our launch 👇 producthunt.com/posts/steerer
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Ghulam Abbas
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@michaelshver Suggestion: Contact to the support team via email and embed PH badge on your website before.
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Ghulam Abbas
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@michaelshver Great! Supported!
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Ghulam Abbas
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@michaelshver Not featured yet :(
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Chris Liam
It depends on what kind of business it is.
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Nemanja Zunic
Before you start with promoting your business, make sure you know who your target audience is and make the list of all the touch points you can use
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Letty
It depends on what kind of business it is, but in my case, social media marketing did quite well.
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Adrian Oligarch
Great advice @letty0519 what was your business?
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Ghulam Abbas
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@letty0519 Thanks!