What is the most effective marketing strategy for SAAS?
Swarna Hebbar
6 replies
Replies
Kostya Bolshukhin@kostyabolsh
mgmate
Most of the channels can work for SAAS. The question is what you can do most effectively fast.
- Do you have some traction with social networks?
- Did you work with outreach?
- Did you write newsletters?
- Did you make YouTubeVideos?
I would double down on channel that's worked in past for you first. Than try to optimise
Share
I've found that offering free trials is incredibly effective for SaaS.
Building strong partnerships and referral programs have worked wonders for us
So far, I validate my messages and design via Linkedin Ads, then I do Google Ads with the results. With of course a good keywords research before that. It's the mix of all of it that make it work!
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