What is the right platform to promote dev tools?

Varun Varma
6 replies
Suggestions on building the Dev tool GTM.

Replies

flo merian
@varunvarma91 hey Varun 👋 I've spent the last year working in a developer tool, experimenting with various channels. Here's what worked best from my experience: I experimented with more channels — publications, subreddits, communities — and recently open-sourced this repository of awesome places to promote dev tools. hope it helps!
Jing Gu
Beyond Identity
Beyond Identity
Let your audience lead the way and go where developer hang out. That's it, that's is the first principal of marketing. Appear where your target audience spends their time, and if you don't have unlimited funds, get specific. For example, does your dev tool solve a problem with database management? Go to the right subreddits, discord channels, podcasts, newsletters, publications, etc and put your product and content on those channels. Or does your dev tool solve a UX problem? Go to the subset of subreddits, etc where folks who care about UX problems hang out.
Gaurav Parvadiya
Hacker News, Reddit, LinkedIn
Satish Kumar
Linkedin, Reddit, Blind
Johannes
I would say Hacker News
flo merian
@johannesplayground out of curiosity -- do you have any good resources on HN best practices?