What is your best ever approach with audience research?
Viktor Surkov
7 replies
How do you discover what your audience really cares about?
Replies
Aleksandr Lavrinenko@aleksanadr_lavrinenko
It's funny but due my career I found out that most efficient way to know if people carrying about smth in a product - is to break it. If they soon stating to write you - they really care about it
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@aleksanadr_lavrinenko very interesting marker of PMF I would say!
@aleksanadr_lavrinenko unique approach, didn't think about this before!
analyse social media
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@jana_fana that's what is your approach here?
Surveys are the best!
We do a lot of surveys, user interviews and user tests with existing users, but to find external participants, we user paid tools that recruit respondents for us