What is your best ever approach with audience research?
Viktor Surkov
7 replies
How do you discover what your audience really cares about?
Replies
Aleksandr Lavrinenko@aleksanadr_lavrinenko
It's funny but due my career I found out that most efficient way to know if people carrying about smth in a product - is to break it. If they soon stating to write you - they really care about it
Share
@aleksanadr_lavrinenko unique approach, didn't think about this before!
buzzabout
@aleksanadr_lavrinenko very interesting marker of PMF I would say!
Launching soon!
We do a lot of surveys, user interviews and user tests with existing users, but to find external participants, we user paid tools that recruit respondents for us
For sure, breaking something is the quickest way to find out if people care about it or not! Another good approach is looking at usage data and analytics - seeing what features people use most can tell you a lot about what they value. User surveys and interviews help too if you can get direct feedback.
One-on-one communication and online surveys after product delivery.
Although many users may not provide feedback, as long as the sample size is large enough, you will gather valuable information.
Surveys are the best!