What key performance indicators (KPIs) do you focus on in your marketing efforts?

For our product, we check for successful sign-ups from each marketing campaigns. We look at how many impressions we received --> sign ups --> perform one action in the product --> return next day --> convert to lifetime users in short - cac, ctc, and D-30 retention after a campaign

The key performance indicators (KPIs) we focus on in our marketing efforts include: 1. Conversion Rate: Measures the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. 2. Return on Investment (ROI): Calculates the profitability of our marketing campaigns by comparing the gain from the investment to the cost. 3. Traffic Sources: Analyzes the origin of website traffic to understand the effectiveness of different marketing channels (organic search, paid advertising, social media). 4. Customer Acquisition Cost (CAC): Evaluates the cost associated with acquiring a new customer, helping to assess the efficiency of our marketing spending. 5. Customer Lifetime Value (CLV): Estimates the total value a customer is expected to bring to the business over their entire relationship, guiding long-term marketing strategies. These KPIs collectively guide our marketing decisions and allow us to measure the impact and efficiency of our campaigns across various channels.

Number of leads generated Conversion rate of leads

I can understand how vague my answer is, but so is your question. :)

Some general Key marketing KPIs to focus on include customer leads, conversion rate, return on investment (ROI), marketing qualified leads (MQLs), customer acquisition rate, customer retention rate, and revenue growt​h.

I guess, everyone aims for the more users and rvenue.

These indicators help me understand the effectiveness of my marketing strategies and make data-driven decisions to drive growth and success for the products I promote.

DAU growth week by week

The predicted net profit generated throughout the entire relationship with a customer

Some general Key marketing KPIs to focus on include customer leads, conversion rate, return on investment (ROI), marketing qualified leads (MQLs), customer acquisition rate, customer retention rate, and revenue growt​h.

We went through a complete journey of evaluating the key metrics we wanted to focus on as an early-stage company and finally came down to some really crude, but first principle ones, which are website visitors and product sign-ups. We keep tracking different sub metrics which are more channel specific like social media engagement or seo performance, but all GTM efforts must lead to some movement in the two mentioned above. Hope this helps! Some of the other comments were super useful. :)

Comment Deleted

Couldn't find one unique relevant metric for marketing so we came up with the Air Score, a new metric to understand how you use your social media accounts as a company

1. Click-through-rate (CTR) 2. Conversation rate 3. Email open rate / reply rate 4. Daily visit on website / landing page 5. Monthly active users (MAU) 6. Customer acquisition Cost (CAC) 7. Customer lifetime value (CLTV) 8. Churn rate I think these are important to track how efficient you marketing efforts can be over time 🤔

Conversion Rate, Traffic Sources, Click-Through Rate Cost Per Acquisition

For us, and likely for many other companies, the key performance indicators (KPIs) we focus on include Customer Lifetime Value, Conversion Rate, and Customer Acquisition Cost. These metrics are essential in understanding our marketing effectiveness and optimizing our strategies.

Comment Deleted

Comment Deleted

Comment Deleted

Conversion Rate Customer Acquisition Cost Click-Through Rate Customer Lifetime Value Social Media Engagement