What matters to you more? Follower count or engagement?
Business Marketing with Nika
11 replies
Follower count matters – but more and more people are starting to look at engagement stats.
Because how does it look when you have a trillion followers and barely 2 comments under the post? 😀
Furthermore, even Twitter started paying creators for engagement from verified users.
What is more important to you?
Can you also share on which social media you have the most followers and engagement?
Me:
Followers: Product Hunt
Engagement: LinkedIn
Replies
Dan O'Malley@dan_o_malley
Launching soon!
Engagement is so much more useful! I like to hear what people have to say. I enjoy an exchange of useful information. And you might hear about a problem and have an idea for a solution. You never know where that can lead.
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@dan_o_malley and now more brands tend to reach out to smaller creators but ask for good engagement results! :)
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If you want to get in touch and my LinkedIn circles, feel free:
https://www.linkedin.com/in/nika...
Launching soon!
I can say that the most important thing is engagement. In my experience, bloggers with an audience of 10,000 highly engaged followers achieve financial results and create projects that many bloggers with 100-200 thousand followers could envy.
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Launching soon!
@busmark_w_nika You’re right! Activation is also important, especially during product launches. Many mistakenly believe that it’s enough to build an audience and show them the product. But no, there’s work that comes before that. You need to establish a connection with your audience, so they share your values, see your journey, and contribute through feedback and opinions on the upcoming product.
Coming back to my point, many bloggers with large audiences chase numbers and forget that behind those numbers are real people, which makes it harder to build a close connection later. But when you do this from the very beginning, sure, you might not grow super fast, but the people who are with you on this journey will be the ones who truly matter.
MoneyVision
For me it’s engagement.
I much rather have meaningful conversations and people that genuinely care :)
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@timobechtel welcome to the club! :)
Launching soon!
Engagement all the way! Better to have 100 engaged fans than 10k silent followers.
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@simonas_kauzonas this comment said everything :) Thank you!
Engagement is everything, followers are just a number. I want people to love my product, not people who just see my posts.