What role does storytelling play in how you present your projects to the world?

Story is always a part of a brand even if that story is one of silence, your still speaking! I'm currently sharing the back story of bringing a durable consumer good to life; a new credit card thin AirTag and micro thin wallet I'm designing. Always ups and downs but also good for some laughs! Join me: https://be-mighty.mn.co/share/U4...

Extremely important. We're making new version of our existing product in such way that it allows to tell most unique stories right through the app

everything you buy except extremely essentials is because there's a story attached to it in some way or another, if you think about it