It can help to explain the product's benefits in a way that is more memorable and engaging than simply listing features.

In my opinion, storytelling is your biggest asset in marketing and branding. Evoking emotion is the ultimate way to shape the psychology of the customer journey, and if done right will lead to higher conversions.

Storytelling helps to create an emotional connection with the target audience.

Agree; storytelling can help you realize huge benefits. What’s even more valuable is having a third party (with domain authority), ready and willing to tell your story for you. Thats where TechCrunch, WSJ; other media influencers come into play. Instant credibility which can drive interest in your startup exponentially.