What’s been your most successful video marketing tactic?

I was a part of project where we tested videos with neuromarketing techniques like eye tracking and others. It turned out that when we talked about negative things like threats when you have problem, people paid less attention to those parts. On the other side, positive results grabbed their attention. So we tried to show more positive things.

Our most successful video marketing tactic has been creating videos that strike the perfect balance between entertaining and educating users. People love content that’s engaging, but they also want to walk away with something valuable. By combining humor, storytelling, and actionable insights, we’ve found a way to keep viewers hooked while helping them learn something new. Two core learnings we’ve had along the way: - The magic moment: The first 2 seconds decide if the user sticks with the video. Make it super funny or hit them with an interesting fact to grab their attention. - Polarizing vs. aligning: To draw attention, you need to have your own voice and opinions. Be yourself and accept that not everyone will love you. It’s better to focus on building a core audience of dedicated viewers than trying to suit everyone.

I think storytelling. Creating videos that connect emotionally with the audience—whether it's through relatable experiences, humor, or inspiration—keeps people engaged. It’s all about making people feel something and leaving them with a reason to care.