What’s been your most successful video marketing tactic?
Austin Armstrong
5 replies
Any formats, hooks, or lengths that work particularly well?
Replies
Nancy Wright@nancywright
Agreed! Short-form vids are killing it right now. 🔥 We've been experimenting with 15-30 sec clips packed with value bombs. 💣 Teasing a surprising insight up front hooks viewers fast. Also, don't neglect trending audio tracks and effects - they help discoverability a ton! Personality is key too - be authentic, take a clear POV. 💪 Since optimizing for short attention spans, our view rates and shares have exploded. 🚀 Keep 'em punchy!
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Short-form vids are 🔥🔥🔥 right now! We've been crushing it with 15-30 sec clips that pack a ton of value. 💪 The key is hooking viewers right away with a surprising insight or takeaway. Ride those trending audio tracks and effects for better discoverability too! 📈 And most importantly, let your authentic personality shine through. Take a clear stance! 😎 Since we started optimizing for short attention spans, our views and shares have gone through the roof. 🚀 Keep those vids snappy and punchy!
Absolutely! Creating engaging video shorts has been a game changer for us. People love bite-sized, entertaining content that teaches them something new in under a minute. The key is grabbing their attention right away with a surprising fact or humorous hook. Don't be afraid to show some personality and take a stance - better to have a dedicated core audience than try to please everyone. We've seen a huge boost in views and shares since focusing on short, punchy, edu-tainment style videos.
Our most successful video marketing tactic has been creating videos that strike the perfect balance between entertaining and educating users. People love content that’s engaging, but they also want to walk away with something valuable. By combining humor, storytelling, and actionable insights, we’ve found a way to keep viewers hooked while helping them learn something new.
Two core learnings we’ve had along the way:
- The magic moment: The first 2 seconds decide if the user sticks with the video. Make it super funny or hit them with an interesting fact to grab their attention.
- Polarizing vs. aligning: To draw attention, you need to have your own voice and opinions. Be yourself and accept that not everyone will love you. It’s better to focus on building a core audience of dedicated viewers than trying to suit everyone.
I think storytelling. Creating videos that connect emotionally with the audience—whether it's through relatable experiences, humor, or inspiration—keeps people engaged. It’s all about making people feel something and leaving them with a reason to care.