What’s the best way or marketing strategy to grow your community for a niche product
Gloria
92 replies
Replies
Jeremy Toeman@jtoeman
Augie Studio
I'm a big believer in finding out who the thought leaders in a niche are, then actively engaging to get them as advisors, evangelists, beta testers, etc
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Insight7
Launching soon!
Targeted content creation for the niche would be my way to go
Insight7
Launching soon!
@mehdi_rifai very true. But what if it’s a new space and there’s not much audience per se interested yet in your product or idea
@gloria_ayanbimpe I would question time to market then or drive interest by created enticing content. But it's going to be hard because you have to create the need for your product.
Product Hunt
I think building in public is super effective but hard to nail down; some things I've seen work with it are:
- Setting a challenge eg; 30 days to build out this product
- doing deep dives into how you built something.
@aaronoleary Will surely experiment this, Thanks for sharing!
@harsha_vardhan01 please avoid self promotion out of context. I see you're doing this for literally every single post out there
Tamly: Automate B2B Sales Outreach
@aaronoleary i am trying to build in public as well but it is not as easy as it sounds. Sharing every up and down takes guts.
Insight7
Launching soon!
@aaronoleary hi Aaron. We made major updates to @insight7 (https://www.producthunt.com/prod...) and were asked to submit a description for approval to relaunch because we recently launched . We’ve done that but haven’t received a response yet. Could you help out.
Paperguide
Creating blogs, videos, and emails would work great in the medium to long term. Engaging with the audience directly on Slack, Discord, and Reddit would work great in the short-term to medium-term. Also it depends a lot in the niche
Atomic
Best way to grow community is two ways
1. find your niche communities & engage without selling - twitter, reddit, linkedin
2. Create your own community - invite other users from 1. after engaging with them
Hello, I find your question very interesting about how to grow your community for a niche product. I think the first thing you should do is identify your target audience well, their needs, their interests and their problems. Then, you should create valuable content that provides them with solutions, education or entertainment. You can also use storytelling to tell the story of your brand or product and generate empathy with your audience. Finally, I recommend you look for influencers or opinion leaders within your niche who can spread your message and attract more followers. I hope my contribution helps you. Greetings.
We’ve found customer advocacy
To
Be
Huge. Here is an article I wrote on our playbook. https://www.linkedin.com/pulse/c...
Intract
Try to get on 1-1 call with early members, help them with your product
Videodeck
For me, consistency would be number one. You need to design a content strategy that will show up on people's feeds regularly. Even if they might find your product interesting, they can forget it as quickly as they saw it, so you want to make sure you're showing up.
But be careful not to go about it in an aggressive way either.
Export & Sync for Trello
Years ago at a small startup for music samples, those who signed up for usability interviews early on became champions and highly active in the platform. Staying in touch with them is a great idea!
I think user tests should ultimately be about getting and implementing product feedback, not marketing or sales, but this is a positive consequence.
dotBRAND
Based on my experience
1. Being clear about who are you selling to
2. Trying to help your target audience out with care and love one by one
3. Selling your product to your target audience one by one
4. Iterating your product to make sure they love you
"Getting a 100 people to love you is far better than having a million people just sort of like you." - Paul Graham
Hello!
We are live on product hunt, Please upvote https://producthunt.com/posts/aa...
I appreciate feedback too! Thank you!
How about: Attending industry events and conferences to network with other professionals in your niche and promote your product to potential customers.
One effective strategy is to leverage social media platforms to build your brand and connect with potential customers. This can involve creating engaging content, running targeted ads, and engaging with your followers to build a sense of community.
The best way to market a niche product and grow your community is to engage with your target audience through various channels such as social media, content marketing, influencer marketing, and community events. It's important to identify your ideal customer persona and create a messaging strategy that resonates with them. Building relationships with your customers and creating a community around your product can also help to drive word-of-mouth marketing and increase brand awareness.
On another note, We'd launched Patr and ranked #3 product of the day! It's great to hear that the discussions with the community helped us gain valuable insights to implement in our launch and reach new heights.
Thank you for the support!!
https://www.producthunt.com/post...
If you have a product that is related to a niche, you should try to get as many social media shares as possible. Your potential clients are most likely spending a lot of time on the Internet, so it is important to get the word out through various social media channels.
Insight7
Launching soon!
@andrew_mason3 valid point. Messaging could be difficult too but once you can nail that, this is a very great and useful strategy
For me, it's just being really active and reaching out. For example, evoke-app.com is in the niche of developers building AI apps.
Seeing people that have followed me on PH and then connecting on Linkedin and introducing my product to them has been a great help
contact and stay in touch with users one-on-one
Wavel AI
I think it varies on multiple aspects. Listing some below as per my experience.
1. Define your target audience - who your product is for, what are their needs, who will most likely purchase and use.
2. Social Brand Awareness - SEO, Social Media Posting and all these activities to get you and your brand known.
3.Influencer Marketing- These days this is yielding results like never before and can work well for your product and a simpler yet effective way to reach to the end client.
4.Offers - Products with incentives, when you have everything figured out can get you reach and most importantly the analytics will let you know the scale and growth of the business as per the audience likings.
Overall understanding the audience, attending relevant events for marketing can successfully grow your community and increase brand's visibility.
Hope it helps
