What’s the first step in marketing for a brand new product?
Ghulam Abbas
13 replies
Replies
Ruslan Kulikov@ruslan_kulikov
Write in all your social media accounts who you are and tell them what you're working on.
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@ruslan_kulikov Yes this is great and initial way to do the branding of your product
content marketing
BeforeSunset AI
Ghulam, the first step in marketing a new product is to clearly define your target audience and understand their needs and preferences. Once you have a solid understanding of your market, develop a unique value proposition that sets your product apart from competitors.
WebCurate
In my opinion, if you have a good amount of social audience/ followers, start directly with launching on PH, otherwise, first spend time building an audience and then introduce your product.
Either way, you need to showcase your product to users, and managing to get it in front of lots of them takes time and requires building a community first. Sadly, no one can escape this tame-taking process!
CuratedLetters
Launching soon!
All about the awareness I believe
Launching soon!
The first step in marketing a brand new product is creating buzz like bees around a honeypot! Get people talking, spark curiosity, and let the excitement build organically.
Focusing on bringing actual value to your customers and followers even if it does not mean directly marketing your product.
Asa.team
@luka_brzin this. Makes more sense to focus on organic growth
@julian_asa I think it does. When start building a product they start thinking about how to best put it out there in the exsisting market. I think of it as like giving birth. I thin you have to first prep the environment to make your product more valuable and recognizable. Also, people really hatee being sold to instantly.
I'll give you an example for my product. Me and my team are trying to solve the problem of procrastination with our web app and for 2 months now, I have been posting blog posts, actively engaging in communites about this problem and sharing real value about this problem.
When time comes to launch our product people are going to be more likely to engage because they will feel the similarity between us.
That is just my opinion. And I know you can not market every product like we do.
Research your customer. Who are they? Where do they hangout online? What resonates with them?
Social media outreach and (if you have one) newsletters
@abbas143official of course! Let’s connect as I have a launch coming up soon and could use your insights