What’s the most creative way you’ve marketed a SaaS product without paid ads?
AnnaHo
24 replies
Let’s share creative approaches that worked!
Replies
LDJ Beatless@ldj_beatless
Buffup.AI
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We hosted a virtual hackathon challenging participants to innovative uses of our SaaS platform. This not only generated buzz and user-generated content but also showcased the versatility of our product, leading to organic growth and a surge in sign-ups.
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@ldj_beatless That's an awesome idea! Hosting a virtual hackathon is a great way to engage users while showcasing the product's flexibility. Thanks for sharing!
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We used a strategy called "product-led storytelling," where we created an interactive microsite that walked users through real-world scenarios using our product. This drove organic engagement and allowed users to experience the product in a meaningful way without any ads.
@annaho2000 sounds cool, does it still exist? can you share the link?
@annaho2000 this is such a cool idea, especially when there is a learning gap between your clients and the product.
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@haribelafonte07 Thanks for your interest! Unfortunately, the link no longer exists.
I don't have much experience in marketing that stands out, but I saw a security gateway tool host an online hacking competition where everyone could attack his tool, and the winner could receive $1,000. In the end, according to his sharing, he earned ten times more than this cost, which left a deep impression on me.
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We collaborated with several popular apps to push notifications and get quick traction.
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@veeresh_devireddy That’s a smart approach! Collaborating with established apps must have provided great exposure. Thanks for sharing this unique strategy!
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Joined platforms like Reddit, Quora, or forums where most target customers spend time. Helped answer their questions and solve their problems without trying to sell our product right away. Over time, people become interested and start checking out our product on their own.
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@archanajha That’s a great approach! Engaging in communities and offering value without being pushy definitely builds trust and long-term interest. Thanks for sharing!
I haven't done it yet, but I have read a lot about starting a podcast and building in public
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@claire_martin2 That sounds like a great approach! Podcasts and building in public can really help create transparency and engage your audience organically.
@claire_martin2 the whole podcast thing is becoming crowded, but if your content is great it will definitely stand out.
Will be happy to see yours one day👀
We actively blogged and promoted SaaS through search traffic.
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@vladislav_yanchenko Great strategy! Blogging is such a powerful way to attract organic traffic and build credibility over time. Thanks for sharing your approach!
I built a free tool for my audience and shared it in communities, which sparked interest and got people to explore my product without needing ads
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@cerca_hedgecock That's a brilliant strategy! Offering free value upfront really builds trust and drives organic engagement. I’ll definitely consider this approach for my next launch.
URLtoText
So definitely the most creative way I have marketed a SaaS product without paid ads is when I was marketing Notifier by actually using Notifier to market it. So I started listening for mentions of "social listening" on Reddit and would assess and figure out if that was a good post or comment for me to reply to. Bye to.
Launching soon!
@timothybramlett That’s a clever approach! Using your own product for promotion is both resourceful and authentic. Thanks for sharing this unique strategy!
One of the most creative ways to market a SaaS product without paid ads was leveraging user-generated content. We launched a community challenge, inviting users to share their most inventive use cases of the software. The best entries got featured in our blog, and we gave away exclusive features as rewards. This not only showcased the product's versatility but also sparked organic social sharing and word-of-mouth referrals, driving traffic and sign-ups
Definitely involving directly our target's thought leaders in interviews! This is great bc we created useful content for everyone, while gaining visibility in the bofu and giving visibility to those we interviewed.
Win win for everyone!
Launching soon!
My main channel without having much to spend on marketing is LinkedIn.
Posting 2-4 times a week on my personal account and the company (Solarplexus.ai) account.
Using Dripify to build my network on LinkedIn and to book meetings (comes with a cost though)
Weekly blog posts on company webb that I also turn into LinkedIn posts and share the link to the blog post to drive traffic to the webb.
Liking and engaging with other peoples posts.