What’s the most important factor for a successful global product launch?

cho yerin
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Launching a product globally requires tackling multiple challenges. What do you think is the most crucial element for success?

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Eric Seo
I believe it depends on the type of product.😃 For example, Coca-Cola relies heavily on marketing, whereas clothing depends more on trends. Similarly, the strategy would vary depending on the nature of the product. These days, there’s even a marketing strategy known as "sold-out frenzy," which creates a perception of scarcity as part of the marketing plan. Because of this, I don’t consider supply chain issues a primary concern. User feedback is also important, but I see it as a post-launch consideration, so I’ve excluded it from the discussion.😊
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