What’s your biggest ‘aha moment’ as a maker?

"My biggest 'aha moment' as a maker was realizing that simplicity wins. I used to overcomplicate my product with features I thought users wanted. But recently, after running a number of interviews, we got it that a team calendar is still the key value over the years.

One of the most impactful realizations I’ve had is this: "People don’t buy products—they buy solutions to their problems or desires." When I shifted my focus from building "cool features" to deeply understanding the actual pains and aspirations of my audience, everything changed. It became clear that: Building: Instead of cramming in features, I started prioritizing what users needed most right now. Simplicity wins over complexity. Marketing: I stopped describing the what (features) and focused on the why (benefits). Messaging like “Save 10 hours a week” or “Feel more in control of your day” resonated far better than technical specs. Growth: Solving real problems turned users into advocates. When people see value, they share. Word of mouth became my best growth channel. What's your defining moment? spotify stats com

I used to think marketing was about selling the product, but it's really about building trust first. Total awesome.

For me, it was understanding that showing progress, even small wins, keeps users hooked. That shift improved retention massively.

Mine was realizing that users don't always want every feature they just want their problem solved. It changed how I prioritize.