What’s your biggest ‘aha moment’ as a maker?

Question

What’s the one realization that changed how you build, market, or grow your product? Let’s share those epiphanies that made a difference in our journeys.

Isabella Fontaine · Accepted Answer

For me, it was understanding that showing progress, even  small wins, keeps users hooked. That shift improved retention massively.

Easton Dean · Answer

Mine was realizing that users don't always want every feature they just want their problem solved. It changed how I prioritize.

Sergey Koshevoy · Answer

"My biggest 'aha moment' as a maker was realizing that simplicity wins. I used to overcomplicate my product with features I thought users wanted. But recently, after running a number of interviews, we got it that a team calendar is still the key value over the years.

Answer

I used to think marketing was about selling the product, but it's really about building trust first. Total awesome.

Answer

Hi @violetta_chernobuk, thank you for the question. It remains me when I was a college student. As an Edutech student creating an educational game, my biggest 'aha moment' was realizing the importance of user feedback. Initially, I focused on technical aspects, but user playtests revealed crucial insights. This shift to a user-centric approach improved my project significantly, teaching me the value of empathy in design.

Ryan Chen · Answer

Great topic! My biggest 'aha moment' as a maker came when I realized that feedback is a superpower. Early on, I was hesitant to share unfinished ideas or prototypes, fearing they weren't 'ready.' But the moment I started involving users in the process, sharing early versions with them, I discovered how much their input shaped the product in ways I never imagined.

George Elliott · Answer

Learning that done is better better than perfect’ helped me launch faster and grow through feedback. Wish I’d known sooner!

Isla Griffin · Answer

My aha moment. When I realized the simplest version of my idea was what users actually loved most.

Isla Griffin · Answer

I stopped assuming what  users wanted and started asking. Listening transformed everything for my product.

Violetta Chernobuk · Answer

@easton_dean Exactly! We also used to focus on features so much, but then we got it that it's all about JTBD.

Meduard · Answer

@easton_dean +1

Random features can kill your product. Its best to understand the problems deeply, and focus in building 1 solution that works, than trying to build 10 solutions that might or might not work.

David William · Answer

One of the most impactful realizations I’ve had is this: "People don’t buy products—they buy solutions to their problems or desires." When I shifted my focus from building "cool features" to deeply understanding the actual pains and aspirations of my audience, everything changed. It became clear that: Building: Instead of cramming in features, I started prioritizing what users needed most right now. Simplicity wins over complexity. Marketing: I stopped describing the what (features) and focused on the why (benefits). Messaging like “Save 10 hours a week” or “Feel more in control of your day” resonated far better than technical specs. Growth: Solving real problems turned users into advocates. When people see value, they share. Word of mouth became my best growth channel. What's your defining moment? spotify stats com

What’s your biggest ‘aha moment’ as a maker?

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