What's your favourite marketing campaign in tech that you have seen recently?

It was quite a while ago, but the ad campaign was great: Volvo Trucks and Jean-Claude Van Damme.

I must say, the recent campaign where a tech company turned their software bugs into adorable animated characters was pure genius – who knew glitches could be so cute and marketable at the same time?

One of my favorite recent tech marketing campaigns is Apple's "Shot on iPhone" campaign. This campaign showcases stunning photos and videos captured by iPhone users, highlighting the device's camera capabilities. By using user-generated content, Apple demonstrates the quality of its products and creates a sense of community and authenticity. This brilliant campaign combines social proof with high-quality visuals, engaging potential customers and encouraging them to share their experiences. The campaign’s success lies in making existing customers feel valued while attracting new users through relatable and impressive real-world examples.