What’s your strategy for repurposing content across different social media platforms?

Question

Business Marketing with Nika · Accepted Answer

Not to repurpose everything because some topics are less suitable for example for LinkedIn but perfect for X :)

TJ Larkin · Answer

Record video first, then extract audio for podcast snippets, transcribe for blog posts, and pull quote cards for social. One piece of content = a week's worth of value across platforms. Although realistically speaking, I haven't implemented this always but it works some days.

Alexa · Answer

Start with a long blog post, then break it down for different platforms. Trim it for Twitter, pick visuals for Instagram, and maybe expand on points for LinkedIn.

Honestly, repurposing can be time-consuming. I often wonder if AI tools could help streamline the process, but I haven't tried them yet. If you've got any recommendations, I'm all ears!

Janak Patel · Answer

Repurposing content involves tailoring it for each platform, using tools for automation, and optimizing performance.

Aima Iftikhar · Answer

When I repurpose content I focus on engagement.

DiamondMarie · Answer

Well, I try to tailor the content for each platform. For Instagram, I focus on eye-catching visuals with brief captions. On Twitter, it's all about concise, trending topic-related posts. For Facebook, I share more detailed updates or stories. The key is to keep the core message but tweak the format and style to fit where it’s posted.

David Murray · Answer

Blogging social works is best for me. Long form gets trimmed for Twitter and rephrased for Instagram stories.

Benjamin Thomas Clark · Answer

Definitely tailor content for each platform! Reuse key themes but adapt for audience - like more visual for Instagram, news/updates for Twitter, thought leadership on LinkedIn. I also like to cross-promote a bit, like sharing IG post previews on Twitter to draw people over. Tools like Hootsuite help repurpose/schedule across accounts to save time.

Milo Harper · Answer

I typically begin with a long-form post and then break it down into smaller pieces. For example, a blog post can turn into tweets a reel or even a carousel.

maria · Answer

Well, I focus on adapting the tone and format for each platform. For Instagram, I use more visuals and keep captions short and engaging. On Twitter, it's all about concise, trending topics. For LinkedIn, I share professional insights with a more formal tone. Reusing key points but making them fit naturally where they go is my main trick.

Cici Guo · Answer

Adapt content to fit each platform’s format and audience by repurposing visuals, length while keeping the core message consistent.

Advin Jadis · Answer

Webinars are great content goldmines I break them into Instagram clips or design infographics for Pinterest.

TammyHebert · Answer

Well, I try to know my audience on each platform. For Instagram, I make short, visual posts from longer content. On LinkedIn, I share professional insights from articles. For TikTok, I grab funny or catchy bits. The key is adapting tone and format while keeping the core message.

Summer Graham · Answer

I focus on tailoring the tone for each platform.

Answer

I don't repurpose everything, but when I do, I try to tailor the content to each platform. So for LinkedIn I'll focus more on the business or career angle, while on platforms like X (Twitter) I can be more casual and off-the-cuff. It's all about knowing your audience on each platform and adapting the content and tone accordingly. But sometimes a topic just doesn't translate well to certain platforms, so in those cases I don't force it.

What’s your strategy for repurposing content across different social media platforms?

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