When launching a new product, how do you get paying users?

Question

Hugo Carvalho · Accepted Answer

@alexander_kovalov Hey Alex, thank you! Just looked at your LinkedIn, I'm in Florida too - West Palm Beach :) I'm looking for cool events, do you know something good?

Hugo Carvalho · Answer

@kavyaaatripathi  Thank you Kavya, that's a gold nugget!

Alexander Kovalov · Answer

It’s better to have a waitlist before the launch, so you have customer feedback and paying customers straight after launch. If not - cold outreach via email or LinkedIn works well.

Nitesh Jamod · Answer

To attract paying users, focus on offering clear value through targeted marketing, leveraging early adopters for testimonials, and providing exceptional customer support. Effective onboarding and strategic pricing can also help convert interest into subscriptions.

Kavya Tripathi · Answer

@alexander_kovalov waitlist seems like a brilliant idea.

Hugo Carvalho · Answer

@nitesh_jamod Yes sir, thank you Nitesh!

Ivan Territo · Answer

To attract paying users when launching a new product, start by understanding your target audience and crafting a compelling value proposition.

Build anticipation before the launch with teasers and special offers.
Use social proof like testimonials to build trust, and offer incentives to encourage purchases.
Ensure a smooth onboarding process and gather feedback to continuously improve your product.

What kind of product are you planning to launch?
I'm launching today: Flutter Fast.

Sranan Moon · Answer

@alexander_kovalov @hugosoftware 
make your products with care ，There is a Chinese Saying: When flowers fragrant, butterflies will come.

Delia Wu · Answer

It depends on the product. For B2B products, usually you start building the product from a business needs. In our experience, we start scraping leads using online tools like appollo and get a list of leads for cold emails. We then send cold emails with some customized messages that's relevant to their company or product. For B2C products, it's more challenging, offering some steep discount or free trial to encourage payment connection for the first month might work.

Hugo Carvalho · Answer

@delia_wu Love it Delia, thank you!

Hugo Carvalho · Answer

@ivan_territo Hey Ivan, nice one congrats on Flutter Fast! 
By the way, I've looked at you profile and I might know someone who's interested in your work. Would you like to connect on LinkedIn?

Alexander Kovalov · Answer

@hugosoftware Oh man, you come there too early. You should wait at list when you 60y old lol

Kavya Tripathi · Answer

Start by reaching out to your personal and professional networks. Offer them an exclusive deal or a special incentive for being among the first to try your product.

Business Marketing with Nika · Answer

I have heard that from launches, people have rarely direct purchases. It is more about testing products. Try to reach out directly. Also it depends on the product you offer.

When launching a new product, how do you get paying users?

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