Which social channels work best for product creators?
Natalia Demianenko
8 replies
It's challenging to grow an audience across multiple platforms. Based on your experience, where is the best place to post content?
I’m developing an AI scraper, and my target audience includes professionals from various fields who need to gather and analyze data. I currently use Twitter, LinkedIn, Reddit, and I also write articles on Medium and Dev.to. Recently, I’ve become more active on ProductHunt.
So far, it seems that Reddit generates the most interest in my product, offering valuable feedback. LinkedIn is useful for finding users, while Twitter seems better for sharing the creation story and development nuances - though my audience there might be more developer-focused. Medium has been my go-to for sharing testing experiences, making it difficult to shift focus, and Dev.to is again mostly for developers.
What’s your experience? What’s your product, and where does your content get the most traction?
Replies
Andrew C.@seizefire
i feel... insta would be the best fit for product creators
Share
YouTube allows product creators to dive deep with tutorials, unboxing, and detailed content.
Totally! Instagram works great for showing off products visually and connecting with a creative community. TikTok is also gaining a lot of traction for product creators since the short video format is super engaging. LinkedIn can be solid too for B2B products to reach potential customers or partners. Really depends on your product and target audience but those are some of the best channels to start with!
Esty works well for creators selling handmade or vintage products, integrating social features with e-commerce.
LinkedIn works well for B2B product creators looking to build professional connections.
Twitter works well for directly engaging with potential customers through tweets, threads, and spaces. LinkedIn is great for B2B products to reach decision makers. And don't sleep on Reddit - niche subreddits can have super passionate users that love discovering new tools. The key is knowing your target personas and being authentic in each community.
Pinterest is perfect for driving traffic through high-quality images, especially for niche products.