Which social media channels generate the most customers for you? And how it is in reality:
Business Marketing with Nika
15 replies
I came across this stat from Neil Patel's agency and it turned out that for
B2B:
– LinkedIn ("Surprisingly")
– X
– YouTube
B2C:
– YouTube
– Instagram
– Facebook
What social media is "the most profitable" for you?
Replies
Vikas Potta@vikas_potta1
Fable
Have heard a lot from fellow makers about Reddit. Just started exploring the channel.
Really looking forward to seeing the results in the coming months!
Share
So YouTube looks like best of both worlds option.
Atm it's LinkedIn for us. Maybe we should pay more attention to YouTube as well.
i got one sale from sm. from linkedin. guy was obviously spamming his offer coz his offer had nothing to do with my biz... so he send me his offer, but... i closed him. in about 5 short sentence communication...
I’m kinda surprised to see linkedin there
Reassurance AI
B2C, but LinkedIn was great for me during the beta launch last year. I've heard reddit is good as well, but haven't tried it yet.
has anyone had luck with those AI newsletters?
Launching soon!
It's funny how social media's 'most profitable' platform can vary so much. For B2B, LinkedIn reigns supreme, while YouTube, Instagram, and Facebook do wonders for B2C. In my experience, Instagram seems to consistently pull in the crowds. Who knew all that scrolling could be so lucrative? And just like how "Her Ideal Match" is set to decode dating profiles, maybe we need something similar to crack the social media code!
Ringly.io
Wow didn’t expect YouTube to perform so great for both categories. Will focus more on that :)
Ringly.io
@busmark_w_nika True. But do you notice that people from Yt convert better?
Majority of our conversions come through Instagram right now. We get some traffic from LinkedIn too but haven't seen as many sales from there yet. Starting to experiment more with TikTok - seems like short form video could be a big opportunity. Curious what channels are working for others!
LinkedIn ads have been the most effective for generating high-quality B2B leads for my SaaS startup. Organic social posts on Twitter and LinkedIn help build awareness, but the conversion rates are much lower compared to paid ads targeting a specific audience. I've heard good things about YouTube ads but haven't tried them myself yet. Curious what channels are working best for others!
Reddit can definitely drive some solid traffic if you find the right niche subreddits. Twitter is also great for building an audience, especially in tech/startup spaces. I've found LinkedIn surprisingly effective for B2B. Don't sleep on email marketing to existing customers either! At the end of the day, it depends on your product and target market. Test a few channels, double down on what works, and keep optimizing your strategy. Good luck!
Thanks for sharing the infographic! Didn't expect Pinterest works so well for B2C.