Which social media channels generate the most customers for you? And how it is in reality:

Question

I came across this stat from Neil Patel's agency and it turned out that for

B2B:
– LinkedIn ("Surprisingly")
– X
– YouTube

B2C: 
– YouTube
– Instagram
– Facebook

What social media is "the most profitable" for you?

Maurizio Isendoorn · Accepted Answer

Wow didn’t expect YouTube to perform so great for both categories. Will focus more on that :)

Business Marketing with Nika · Answer

If you are looking for me on these websites, you can find me on: LinkedIn: https://www.linkedin.com/in/nika... Twitter: https://x.com/BusMark_w_Nika And YouTube is something I want to primarily concentrate on: https://www.youtube.com/@busines...

Tymek Zapała · Answer

So YouTube looks like best of both worlds option.

Vikas Potta · Answer

Have heard a lot from fellow makers about Reddit. Just started exploring the channel.

Really looking forward to seeing the results in the coming months!

Anthony Richard Thompson · Answer

Majority of our conversions come through Instagram right now. We get some traffic from LinkedIn too but haven't seen as many sales from there yet. Starting to experiment more with TikTok - seems like short form video could be a big opportunity. Curious what channels are working for others!

Business Marketing with Nika · Answer

@dcupl TBH, when someone shows his face in video, it is more reliable and trustworthy source. At least, I take it more serious. :)

Business Marketing with Nika · Answer

After some time – some ask for collaboration but not always it is a match from my side. @maurizioisendoorn

Maurizio Isendoorn · Answer

@busmark_w_nika True. But do you notice that people from Yt convert better?

Gernot Bernkopf · Answer

Atm it's LinkedIn for us. Maybe we should pay more attention to YouTube as well.

Raiane Rezende · Answer

I’m kinda surprised to see linkedin there

Business Marketing with Nika · Answer

@maurizioisendoorn That's why I have been focusing on it for almost year: But it is not easy to grow it. :D

Gabriel Serrano · Answer

@busmark_w_nika oh okay,  I'll have to look into that more. Thanks for the heads up!

Gabriel Serrano · Answer

B2C, but LinkedIn was great for me during the beta launch last year. I've heard reddit is good as well, but haven't tried it yet.

has anyone had luck with those AI newsletters?

Business Marketing with Nika · Answer

@gms0817 Re AI newsletters – I do not have experience. Regarding Reddit – I have heard there are more bots lately.

Business Marketing with Nika · Answer

@anthonyrichardthompson Are you paying ads on IG? I have heard that they want to push carousels and photos again.

Which social media channels generate the most customers for you? And how it is in reality:

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