Who benefits most from TikTok ban?

Instagram

Do you think youtube shorts and reels will gain more traction once tiktok is banned? Curious to know!

I think Snap is the only other platform seen as predominantly 'young' (teen/young adult) so I think a surprising amount of migration would take place there

I see this as a seismic shift. Television is a good metaphor. Back in the olden days - you had 3 channels. Then Cable TV disrupted mass media with dedicated channels for sports, shopping and music. The same thing is happening with socials.

Massive opportunity to deliver something to the next gen where engagement and interaction comes first.