Would you do paid marketing before or after your ProductHunt launch?

Question

I feel like PH is a platform for early adapts the could provide valuable feedback before actually paid marketing to your target audience. But some people said that you might get "burnt" on PH if you launch prematurely (also, define "prematurely")

Accepted Answer

The timing of paid marketing depends on your specific goals and strategy. If you want to gather early feedback and validate your product, then launching on Product Hunt first can be a valuable step. However, if you're already confident in your product and want to drive immediate traffic and conversions, then paid marketing can be an effective way to reach your target audience before Product Hunt. The key is to have a clear understanding of your objectives and choose the approach that aligns best with them.

Elena Tsemirava · Answer

As a rule, paid marketing requires very large investments to bring a tangible effect. And before the launch and for the first time after, there will definitely be no money for this. For this reason someday later.

Would you do paid marketing before or after your ProductHunt launch?

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