Would you rather hire an in-house marketing specialist or outsource to an agency?

Question

Why?

Simonas Kauzonas · Accepted Answer

Depends on budget and needs. In-house for long-term strategy, agency for specialized expertise.

Samuel Thomas Harris · Answer

Depends on stage and budget IMO. In-house makes sense for ongoing strategy but agencies offer specialized skills you may not need full-time. I'd say start with an agency while you figure out your marketing plan, then consider hiring someone in-house once you know what you need long-term and have consistent work to keep them busy. Just my 2 cents!

Spencer · Answer

@shania_jennings what could the agency do to win you over vs in-house?

Gabriel Luke · Answer

I like the flexibility of outsourcing. We can scale our efforts up or down based on project needs without the overhead.

Answer

Outsourcing to an agency works for me. They bring diverse  expertise and fresh ideas that we might not have internally.

Jason Matthew Lewis · Answer

In-house if you have the budget and want full control over long-term strategy. Agency if you need specialized expertise for specific campaigns or channels and want flexibility. Depends on your growth stage and marketing needs really.

Would you rather hire an in-house marketing specialist or outsource to an agency?

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