which marketing channel brought in the maximum users for you?
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For Bitgrain, we found that maximum users came from blog features! yes and to be exact, the new users spiked upto 8.8k on a single day (that was the highest) and all came from blogs! Currently the max source is organic search and ai responses.
Which channel is working the best for your brand?
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Replies
@diptanshu_mahish Niche blogs or larger publications?
@diptanshu_mahish @sophie_myers Partnerships and collaborations generated the highest number of users. Working with complementary brands helped me reach audiences that were already interested in what i offered
Bitgrain
@sophie_myers After PH, top products list, it got published on a superhuman blog, that brought in huge audience, and a few more blogs, organic, bitgrain blogs didn't bring in much
@diptanshu_mahish What's your biggest growth lesson learned?
Bitgrain
@christian_west1 well, release fast, improve fast but do something, instead of waiting for the perfect product.
@diptanshu_mahish Which article performed the best?
Bitgrain
@gavin_theodore A blog that got published on superhuman, got huge boost
Organic search compounds really well.
Bitgrain
@violet_amelia yess !
@diptanshu_mahish How long did that spike last?
Bitgrain
@ethan_marshall the spike lasted a week, but the conversion wasn't very high, now the spike has flattened a lot, but the users who come, are more likely those who are converting.
@diptanshu_mahish How many blog features have helped?
Bitgrain
@clara_isabelle bitgrain got published in like 10-20 blogs here and there, 2-3 of them got huge reach
honestly the channel question turned into a message question for me. tried 4-5 channels (HN, PH, IH, Reddit) over the past month. the channels themselves did fine - got karma, some traffic. but nothing converted because the message i was using was too generic ('supplement tracker' in a category with 30 other apps).
what i'm changing now (after a long IH thread): one specific sentence that names the exact user. not 'supplement tracker' but 'It's 2am. You're Googling magnesium + zinc absorption for the third time this week.' that sentence has to do the heavy lifting before any channel can amplify it.
so my current take: best channel = wherever the sentence lands first. could be Reddit for one product, blog for another (like yours). the blog 8.8k spike suggests your message resonated where readers already trust the source. that's the gold.
Bitgrain
@seoulful yes, but that 8.8k spike got to a wrong audience, and none of them converted. My product was somehow tagged as an AI tool, users came with the expectation of an AI product for designing and were of course disappointed.
Organic search has been the most consistent for us over time, but the channel that caused the biggest single spike was honestly just one well-placed mention in a niche newsletter. Paid basically does nothing for cold audiences in B2B, you spend a lot and get signups that churn fast because they didn't have real intent. The blog/editorial stuff takes longer to set up but the users who come through it tend to actually stick around.
What's your retention looking like from the organic vs. blog traffic? That's usually where the real gap shows up.
Bitgrain
@nolan_vu retention from organic traffic of course is much higher, 40-50% whereas in blogs it's around 1-2%
Bitgrain
@milescward I research on the competitors, there pain points, and then search about them on Google and get the keywords that people are searching for, and get the gaps out.
ahh that actually makes it worse than no spike. wrong audience shows up, bounces, and now your dashboard looks great but means nothing. fake high. the AI tool tagging thing is wild though. so the channel did its job, the positioning got hijacked before anyone even landed on your page. did you ever track down where the AI label came from? some directory, a tweet, the PH category itself? kinda proves the message thing imo. even a blog that sends 8.8k cant fix a label that tells people the wrong story about what you are.
Bitgrain
@seoulful yeah, but now its fixed with organic growth so yeah
@diptanshu_mahish yeah that tracks. wrong traffic is kinda worse than no traffic, you get the spike but nobody stays. same thing happened to me, my posts on HN/PH/IH got upvotes but it was all builders, not people who actually track supplements. organic is slow but at least those people came looking for the thing. makes sense you held the launch back til it feels right.