Subscribe
Sign in
General
p/generalShare and discuss tech, products, business, startups, or product recommendations
Start new thread
Natia Kurdadze

VEED IO Gets $1.1M/mo traffic using lead magnets, here’s how:

by•

→ They find keywords with high traffic and low KD → Then create free tool that solves 1 specific problem for this audience → Each tool is linked to the main product → Currently VEED has a database of 150 tools → The same strategy, called free tool marketing, is used by Framer, Canva, Miro, Ubersuggest and Notion.

Add a comment

Replies

Best
Raju Sivaram
Great advice! Thanks...........
Marina K
Great advice for serial entrepreneurs as well! What tools would you recommend to analyze keywords?
Adeeb Malik
@marizombie Although Ahrefs is the go-to if you wish to analyze keywords. To find hyped topics or buzzing topics (and preferably ride the wave), I'd recommend one more tool to the list —> exploding topics
Huge
I am constantly searching for keywords every week to optimize my product. This free tool marketing strategy has opened up new ideas for me.
Simona O'Neill
Interesting. It's definitely a good idea to offer something for free, but not sure if it will attract the right audience. Most people who look for free tools will rarely convert to paying users. Yes you may gain lots of new users like that, but the goal is to make money right? I saw it first hand. Thousands of users were signing up to our freemium product but only very small number ended up upgrading. Purely because they were never planning to pay and only needed our tool for a one off project etc.
Gurkaran Singh
Wow, VEED IO is like the Swiss Army knife of lead magnets in the tech world – with 150 tools in their belt, they’re basically the MacGyver of free tool marketing! 🛠️💻 How many tools does it take to fix a marketing problem? Well, apparently 150 for VEED!