Nick Gerard

Norby - Stop using dozens of tools to market and grow your brand

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Take back your time to create with Norby’s complete digital communications toolkit. From landing pages and lead captures to text and email marketing – stop platform hopping and unlock new opportunities with marketing tools that help you focus on what matters.

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Nick Gerard
Hey Product Hunt! I’m Nick, one of the co-founders of Norby. A little over a year ago, we released the very first version of Norby to a small group of beta testers. We’ve spent the last year scaling our beta and today we’re opening up access to everyone and launching Norby publicly – along with some brand new features, a new website, and a new look. How’d we get here? At the beginning of the pandemic, @sam_safer_valentine, @steven_layne and I helped build an online community called Mainstream. When the site took off, we found ourselves scrambling to keep up – stitching together dozens of marketing, messaging, and analytics tools and writing code as fast as we could to make it all work together. We started collaborating with other creator businesses and community-driven brands and quickly realized we were all dealing with the same problems: - Good tools are expensive - Workflows are fragmented - It’s hard to get started and even harder to grow We met incredible founders, makers, and creative entrepreneurs with skills and vision, but who didn’t have the toolkit or know-how to grow a modern, multi-channel brand. So we built Norby to help fill that gap with: - Easy-to-use SMS and email marketing tools - Customizable landing pages for signups, events, and your link in bio - Plug-and-play segmentation and cross-platform analytics - Resources and community to help you at every stage of your journey Our goal is to help you grow — whether you’re just getting started or building on your success. Launching a Shopify shop? Grow your lists by organizing community events. Releasing an album? Build hype with SMS drops. Scaling your coaching business? Streamline your signups and workshop management. We’ve built Norby from the ground up to help you find sustainable success, and that includes our business model. We don’t charge by the contact or follower, we don’t make money from ads, and we don’t sell your data – ever. Our Growth plan is $19/mo and you can try it for free, no credit card required, by clicking the link above. (And if you sign up now, you'll lock in 50% off your first month as a special thank you from our team 🙂) Check it out and drop a comment below. We’d love to hear your feedback, thoughts on features we should add next, or how you’re thinking about community-driven growth! Nick
Tori Lazar
@sam_safer_valentine @steven_layne @nicholas_gerard We did it! What a journey it has been. I am so proud of what Norby has become, from the inside out. From our team to our product to our incredible customers – we’re changing the game for how people make a living and unlock success. And that feels GOOD.

 As a previous small business owner, I joined this team because I wholeheartedly believe in the need and value of Norby. However, the people behind it and the community that has been built along the way are what amaze me every day. Thank you to everyone who has and continues to support us, and to our customers who always keep it real, give us honest feedback and insight, and enable us to build a better product to create a better future.

 At Norby, we believe anyone with passion and determination should be able to build a successful business. Change takes time, but today, we’re one step closer!! As Nick said, our team will be around all day to chat about all things Norby and community-driven growth. We can’t wait to hear and learn from y’all. Tori
Sam Safer Valentine
@steven_layne @nicholas_gerard @tori_lazar1 + team Norby we did it - so proud! When we say born from first-hand entrepreneurial experiences - and frustrations, we mean it. We have felt the highs and lows of building a multi-channel brand and community ourselves and we’ve seen and heard it from our users. It’s incredible to be able to build a product that addresses the pain and bring it to market for all to experience. Our team is here for your entrepreneurial journey whether it is just getting started or moving into growth mode - we have your back! A huge shout out to our community for your support, feedback and trust in letting us be part of your journeys -it's why I do, what I do.
Sushil Sharma
@nicholas_gerard congrats on the launch. It seems, you need to work on mobile responsive a little bit. On some pages, the buttons are not visible on Android device. Rest all good.
Berk Aydin
@sam_safer_valentine @steven_layne @nicholas_gerard congratulations on the launch - interesting idea! Do you have any one feature you would way particularly sets you apart from your competitors?
Sam Safer Valentine
Thank you so much Berk @berkaydin! Our innovative Inbox sets us apart from other creator economy and marketing tools. You can keep the conversation going across your socials, SMS and email all in one streamlined inbox experience. We use Inbox daily at Norby and it gives us the context we need with our audience. Would love for you to get into the product and try it out!
Nick Russell
Congrats on the launch!
Nick Russell
Really enjoying the 'all in one' approach for today's multi-touch, multi-channel world that we live within!
Nick Russell
I'm curious, do you / do you plan to integrate with the existing webinar tools like Livestorm, Hopin, etc?
Tori Lazar
@n_russell Thanks, Nick! It's the only way to succeed in our increasingly online world! Cross-platform/ channel analytics also unlock some major insights so business owners/ creators can work smarter not harder.
Tori Lazar
@n_russell Love this Q! Right now, we have a Zoom integration. However, we're currently on the lookout for what integrations we should prioritize next. I'm curious about which webinar platforms you've tried or used before and like the best. Any favorites? I do love Hopin's highly branded experience.
Steven Layne
@n_russell Thanks! Much appreciated Nick
Erin Flynn
I am so excited and proud to be a part of the Norby team and get to share this product with you all. Congrats to the whole team and thank you to the Norby community and customers who have helped us get here!! Check us out!
Tori Lazar
@erin_flynn2 is one of our incredible software engineers!! making the magic happen behind the scenes!
Steven Layne
@erin_flynn2 Love working with you @erin_flynn2. Product couldn't be what it is without each and every member of our incredible team :)
Sam Safer Valentine
@erin_flynn2 crushing the engineering game!
Nick Gerard
@erin_flynn2 It's a pleasure working with you Erin, thrilled to launch this together!
Claudia Vera
@erin_flynn2 We couldn't have done this without you Erin! So proud to be working with someone as brilliant as you!
Sven Radavics
All-in-one can be hard to pull off, but oh so powerful if you nail it. Congratulations! Looking forward to trying it out.
Tori Lazar
@sven_radavics 100%!! our team did TONS of customer interviews and deep research on what tools were most essential to live up to our all-in-one brand promise. What we found is that a healthy mix of tools that can work for acquisition like landing pages and signups, as well as retention like SMS/ email and events, is what sets our customers up for optimum success. The other key unlock with an all-in-one platform is aggregating all of your audience data so you can truly understand what drives someone to go from passive follower to paying customer!
Tori Lazar
@sven_radavics much appreciated! we can't wait to hear what you think
Steven Layne
@sven_radavics Thanks for the congratulations! Looking forward to you trying out the product. Sounds like you have thoughts and would love to hear your feedback as you give us a try!
Nick Gerard
@sven_radavics Thanks Sven!
Paul Rusyn
Congrats on the launch 🚀
Tori Lazar
@pavell2l Thank you so much, Pavel! We'd love to get any feedback you might have once you spend some time exploring our video demo and slideshow.
Steven Layne
@pavell2l Thank you Pavel!!!
Nick Gerard
@pavell2l Thank you Pavel!
Abhishek Singh
I signed up, quite easy to use and looks good as well
Tori Lazar
@abhishek1846 we love to hear it! thank you for signing up, Abhishek. Let us know if you have anymore feedback as you continue to explore the dashboard and toolkit
Sam Safer Valentine
@abhishek1846 ahhhh we love to hear it! Any feedback - let us know.
Nick Gerard
@abhishek1846 Appreciate the feedback Abhishek! If you have any other comments please feel free to send them our way :) Thanks for the support!
Luke B.
@abhishek1846 Thank you for the feedback. I head up efforts for the Customer Success team at Norby so if you ever have any questions, just let us know and we'll be happy to help!
Maisha Fh
Congratulations on your launch !!
Tori Lazar
@maisha_fh Thank you so much! Check out our video demo or slideshow, we'd love to hear your thoughts about our product!
Steven Layne
@maisha_fh Much appreciated Maisha :)
Nick Gerard
@maisha_fh Thanks so much Maisha!
José Matos
It's such an honor to be part of Norby and to introduce this product to you all. Congrats to everyone on the team and thanks to the Norby community and all the customers who have helped us reach this point!
Sam Safer Valentine
@jose_matos1970 product couldn't be what it is without you! It's an honor to watch you build and bring our product to life.
Tori Lazar
@jose_matos1970 double tap on what Sam said! we couldn't be here without you!! or our customers!!!
Nick Gerard
@jose_matos1970 It's been such a pleasure working with you this year, Jose – so excited for the next phase!
Syd Morris
Congrats on the launch!
Tori Lazar
@syd_morris Thank you so much! Have fun exploring Norby and let us know if you have any questions or thoughts to share about what we're building.
Sam Safer Valentine
@syd_morris thanks so much!
Nick Gerard
@syd_morris Thank you Syd!
Luke B.
@syd_morris Thanks for the support, Syd!
Steven Layne
@syd_morris Thanks so much for the support!
Shyne Webster
As a creator and founder myself, Norby has been a game-changer in how I view marketing and community. I loooove having my link in bio ALSO be a fully functional marketing tool where I can track user behavior, host signups, host events, share affiliate links, and create original content such as emails and texts ALL IN ONE. Truly love this product and this team.
Tori Lazar
@designedbyshyne1 SHYNE! OG Norby stan!! thank you endlessly for being one of our biggest cheerleaders from the beginning. I can't say enough how much it means to us when creators/ founders like you not only resonate with Norby's vision but genuinely find value in using our toolkit. It's also been incredible to watch YOUR growth this past year – juggling school a thriving branding agency and a community is no easy feat. You do it with style and grace. Thanks for being on this journey with us!
Chloe DeChambeau
@designedbyshyne1 Shyne!!! Thanks so much for all your support. We wouldn't be here without community members like you!!
Nicole Dalessandro
@designedbyshyne1 Shyne! This means the world to us! Was so awesome chatting with you while we worked on the scope for our newsletter & sends rebuild... phase 1 is slated for completion before the end of the year so you'll definitely be hearing from us to be an early tester ;)
Kartal Erkoc
Congrats on the launch! 🎉
Tori Lazar
@kartal_erkoc1 thank you, Kartal! Let us know what you think or if you have any feedback once you're able to check out our product more :)
Sam Safer Valentine
@kartal_erkoc1 thank you so much!! See your building incredibly useful strategic alignment tools for teams over at Collato, going to explore this more for internal use.
Nick Gerard
@kartal_erkoc1 Thanks Kartal!
Steven Layne
@kartal_erkoc1 Thanks Kartal! Much appreciated :)
ALIZA LICHT
Norby is the best! I’ve had so much success hosting events on this platform. It’s reliable, user friendly, and makes your brand look 👌🏻
Chloe DeChambeau
@alizalicht Thanks so much Aliza, we appreciate your support!
Tori Lazar
@alizalicht that means so much coming from you! thank you for being on this journey with us from the very beginning. we couldn't have gotten the product to where it is today without your honest feedback and input! it's been so gratifying to see you succeed in your events marketing strategy with Norby
Nicole Dalessandro
@alizalicht Love to hear it Aliza, thanks so much for your support! Also, excited to share that we are cooking up some new features for the events builder over the next few months... can't wait to share & hear what you think!
Nick Gerard
@alizalicht Thank you so much, Aliza! Your support has meant the world to us over the last year, and like @tori_lazar1 said our product would NOT be where it is today without your feedback and input. Thrilled to continue supporting you and building together!
Stefani Sparysheva
Congratulations on the launch 🥳
Erin Flynn
@stefaniya_sparysheva Thank you, Stefani! We hope you enjoy exploring Norby and please let us know if you have any thoughts or feedback about the product!
Tori Lazar
@stefaniya_sparysheva thank you so much! we're excited to hear what you think once you've explored our video demo and slideshow. Oh, and don't forget to check out our brand new website :)
Nick Gerard
@stefaniya_sparysheva Thanks Stefani!
Steven Layne
@stefaniya_sparysheva Thank you :) Much appreciated
Manali Hanamsagar
SO proud of team Norby and all the hard work our team has put in to get here!!! As a previous founder myself, I’ve experienced a huge need for a product like Norby, working on this for the past few months with the best team has been humbling and inspiring to say the least!! Congrats to everyone on the team and a big big thank you to the Norby community that have been with us for the ride!
Nick Gerard
@manali_hanamsagar So glad you joined the team Manali, and thrilled to launch this together!
Sam Safer Valentine
@manali_hanamsagar thrilled to be building this alongside such an incredible team member.
Binay Singh
Very useful product guys!! Congratulations on the launch!!
Tori Lazar
@binay_singh2 Thank you, Binay! Please do share any feedback you might have for us as you explore the product. We're always looking for ways to improve and better serve our customers!
Nick Gerard
@binay_singh2 Appreciate the support Binay, thanks!
Luke B.
@binay_singh2 appreciate the kind words and your support!
Steven Layne
@binay_singh2 Thank you for the support :)
Nicole Dalessandro
Product manager at Norby here 👋 I joined the team back in May after a long stint in media, where journalists and content creators are wholly bound to publishers, platforms, and in many cases, ad revenue and ancient ad tech. When I learned about how Norby empowers creatives to own, grow, and monetize their audiences, on their terms, I knew I had to be a part of it. The last few months have been thrilling, humbling, and most of all inspiring — I’ve had the best time working with our brilliant team and getting to know our customers who are taking risks, believing in themselves, and supporting each other every step of the way. My favorite features are our all-in-one inbox and detailed audience analytics… can’t wait to hear what you think!!!
Nick Gerard
@nicoleyd Pleasure working with you every day :) So excited to launch this together!
Kimberley Bueno-Schonig
I'm a small business owner that uses Norby for business and I'm super excited and happy about this product launch! Congrats Norby!!!
Nick Gerard
@kimberleyyyyyy Thank you so much Kimberley! Can't tell you how much your support means to our team. If you have any feedback, feature requests, or thoughts about the product please don't hesitate to reach out :)
Nicole Dalessandro
@kimberleyyyyyy Thanks for using Norby, Kimberley! Everything we do is for customers like you -- your support means the world!
Jordan Rhea
Congrats on the launch NORBY! I am so proud of the work the team has done. For over a year now, I’ve loved the utility of this marketing tool. Having my NORBY page has been the perfect touch point for me from the customization features to the event capabilities.
Nick Gerard
@jordanrhea Thank you Jordan!! So happy you're a part of our community and can't tell you how much we appreciate your support. Always here if you need anything :)
Chloe DeChambeau
@jordanrhea thank you Jordan! We've loved working with you and are so grateful for your support.
Debora Charmelus
What I love the most about Norby isn't all of the amazing features (& there are many of them) but it's how communicative and responsive the team is. They really keep the creator in mind and it shows in their product.
Tori Lazar
@debcharm making me emotional!! our people are everything, our toolkit is nothing without the creators who find unique ways to use it. thank you for supporting us since the early days and growing with us - we appreciate you!!
Nicole Dalessandro
@debcharm We're nothing without our customers! Thanks for supporting us <3 and if you ever have feedback, feature requests, ideas anything at all... you know how to reach us!
Manali Hanamsagar
@debcharm this means SO MUCH, thank you for supporting us!! We're here to make your experience even better so always open to feedback, requests and more!
Nick Gerard
@debcharm Thrilled to partner with you, Debora! Thank you for being a part of this journey with us, and please don't ever hesitate to reach out with any questions, comments, feedback or ideas – we're always here. Appreciate your support!
Ezgi Aydın
This looks great. Congrats on the launch!
Tori Lazar
@ezgi_aydin Thank you, Ezgi! I see you're a marketing/ seo professional! Your feedback is super valuable to us. Let us know what you think as you explore our product & materials more. I'm curious – what are you most excited about in the marketing industry today? Tools, tactics, trends?
Manali Hanamsagar
@ezgi_aydin thank you, Ezgi!! Would love any feedback from you as you’re in the product!
Nick Gerard
@ezgi_aydin Appreciate the support, thank you Ezgi!