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[DOCUMENTARY] Virgin Galactic ex-president on why new products fail - Adapt or die: innovation leaders share survival strategies
We ran a series of interviews with innovation leaders about the challenges of building new products for marketplaces and competitor landscapes that are evolving faster and more unpredictably than ever.
This video features Will Whitehorn, Ex-President of Virgin Galactic, Michael Schuster, Senior VP of NCH Corporation, and Mike Cane, Founding Partner at Cambridge Design Partnership.