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Karolina Brach

Product Designers, what's the most underrated skill in your role?

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What's a crucial yet often overlooked skill for success as a product designer? Perhaps a skill you didn't anticipate needing, or something you find valuable but rarely see in other designers?

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User experience for actual users and knowledge of cohesive and consistent brand genetics. You wouldn’t believe how many companies I have worked for that missed this completely. Understand the problem, identify the need, solve the problem with design, maintain the brand genetics across the brand experience. Alot of brands have “Frankenstined” products with poor experiences due to missing the mark on the above. Hope this helps!