Marktag

Hey PH community! 👋 After a couple of months of trial and error, we came up with our new release of MarkTag, even more powerful than before. MarkTag is all about user privacy and compliance. No collection of sensitive data, full GDPR compliance, and users remain anonymous and secure. It's a win-win! 😍 You know the struggle—trying to keep up with the ever-evolving world of web analytics, especially with the looming demise of third-party cookies. Well, not anymore. Here I want to talk about MarkTag, a first-party server solution that's not just keeping up but actually setting the pace! 🔍 Accurate Event Tracking: MarkTag doesn't miss a beat. Every user action on your website is tracked with surgical precision. It's like having a backstage pass to our users' digital journey. 🚫 Prevent Data Loss: Say goodbye to the nightmare of incomplete datasets. With MarkTag, every interaction, conversion, or metric is safely recorded, giving us a rock-solid foundation for analysis. 🚀 Advanced Integration, Minimal Headache: The integration process is a breeze. MarkTag handles the technical heavy lifting, from CAPI for Facebook and TikTok to server-side GA4 event tracking. No more server setup nightmares! 📈 Boost in Event Match Quality Score (EMQ): Our campaigns on Facebook have seen a significant boost in effectiveness, thanks to MarkTag. The Event Match Quality Score improvement is like a secret sauce for our digital advertising success. 🕵️ Deep Insights into Customer Behavior: Understanding our users' behavior is gold. MarkTag provides deep insights, allowing us to make informed decisions to enhance their experience. 🔗 Enhanced Marketing Attribution: No more guesswork. MarkTag's sophisticated tracking gives us a clear picture of what's driving conversions and engagement, helping us fine-tune our marketing strategy. 🛠️ Ease of Setup: A single code snippet is all it takes. No more juggling multiple snippets for different platforms. MarkTag keeps it simple and streamlined. 💡 No-Code Solutions for Popular Platforms: For Shopify and WooCommerce users, MarkTag offers seamless no-code solutions, making setup a walk in the park. 🔧 Event Setup Tool: MarkTag's event setup tool is a game-changer. It's not just simple; it's versatile and customizable. Tailor your event tracking to meet your site's unique needs effortlessly. 🌐 Platform-Specific Innovations: Whether you're on Shopify or WooCommerce, MarkTag has you covered. No additional headaches—just smooth, accurate tracking. So, if you're navigating the maze of web analytics in the post-third-party cookie era, MarkTag is your guiding light. Would love to get your support and feedback to keep building 💙🤍

Hello Product Hunt! 🚀 We’re the little team with big dreams that crafted MarkTag - the David to the Goliath of enterprise-grade CDP solutions. Picture us: a small but mighty crew, working tirelessly (fueled by an unhealthy amount of coffee) to bring you an attribution tech solution that doesn’t need a corporate-sized wallet to afford. 🔍 MarkTag: Not Just Another CDP: Think of us as the Swiss Army knife for small and medium businesses navigating the digital jungle. Our mission? To deliver a CDP and GA4 alternative that punches way above its weight, tailored for marketing and advertising connectors. We’re all about making big tech accessible to the little guys. ✅ Precision Tracking, Minus the Migraines: Our tech is like a homing missile for sales, locking onto every transaction with the accuracy of a cat spying a laser dot. No PhD in coding required. Set it up, sit back, and watch MarkTag do its magic. 🚀 Ad Platform BFFs: We’re fully compatible with the who’s who of the ad world - FB, Google Ads, TikTok, GA4. Imagine replacing Facebook/TikTok CAPI and Server Side GA4 without breaking a sweat. That’s us! 🎯 Focused Tracking: We’re not just tracking; we’re hyper-focused tracking. It’s like having a superpower to see the invisible, ensuring every ad click and conversion doesn’t just whisper, it shouts. 📈 ROI on Steroids: When we push data to ad platform AIs, we’re not just nudging; we're catapulting your ROI into the stratosphere. Never miss a conversion again - every single one is tracked, captured, and delivered right where you need it. 💼 Be the Data Landlord, Not the Tenant: Stop renting your data from those big ad platforms. Own it, manage it, and leverage it like the boss you are. It’s time to step away from third-party dependencies and into the spotlight of data empowerment. 💰 Reduce Acquisition Costs: Why pay more when you can pay less? Our targeted, data-driven marketing strategies can slash your customer acquisition costs by up to 30%. Who doesn’t love a bargain? 🔧 Fully Managed or DIY: Whether you want us to handle everything or get your hands dirty, we’ve got you covered. Choose from our 100% managed services or DIY options, tailored to your comfort level. ⏱️ Real-Time Reporting: Get those conversion insights hot off the press, with real-time reporting that tracks even the slightest fluctuation within minutes. 🌐 Supercharged Google Tag Manager: Implement our sitewide data layer and watch your tracking accuracy soar by over 50%. It’s like giving Google Tag Manager a superpower. 🛡️ Privacy Compliant: With CCPA and GDPR consent integrations, we keep you on the right side of privacy laws. No nasty surprises here. 📊 Case Study Wonders: Don't just take our word for it. Our users saw a 112% increase in ROAS and a 59.7% increase in purchases with the same ad spend year-over-year. That’s what leveraging 1st-party data can do! So, if you’re a small or medium business looking for a CDP solution that’s effective, easy, and won’t break the bank, give MarkTag a whirl. We’re here to change the game, one click at a time. 🌟

This answers a lot of questions I had about how companies would target the cookieless mass. Great stuff as always ✨

Very excited about the latest feature launch. Time to revolutionize marketing in a cookie-less era!

Such a great tool. A new dimension to marketing era. I give it 2 thumbs up and 8 other fingers for a perfect 10. Wish you a happy launch!!!

Hello PH community! 🙋‍♂️ 🍪⛔ Excited to introduce the new release of Marktag, our first-party server solution designed for the post-third-party cookie era. MarkTag ensures user privacy and GDPR compliance, offers accurate event tracking, prevention of data loss, and seamless integration with platforms like Facebook, TikTok, and GA4 while boosting your Event Match Quality Score, CPM and providing deep customer behavior insights with a simple setup process. Whether you're on Shopify or WooCommerce, MarkTag's No-Code solutions and customizable event setup tool make web analytics straightforward and efficient. Step into the future of web analytics with MarkTag! We value your opinions and experiences. Join our community in transforming how we understand web behavior. Dive into the MarkTag experience! 🌟👨‍💻

Incredibly proud of what the team has managed to pull off. Elevate your business with the help of Marktag. It's really easy to setup, and provides best-in-class event tracking without sacrificing user privacy. Give it a try and share your valuable feedback with us.