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The best website analytics tools and platforms in 2026

Website analytics tracks how people find, use, and convert on sites and apps. Tools here measure events, sessions, funnels, and performance for teams and privacy needs.

AmplitudePlausible AnalyticsTelemetryDeckSegmentHotjar
Anima Playground AI with an Eye for Design

Top reviewed website analytics

Top reviewed
suits developer-led teams needing self-hosted product analytics with session replay, feature flags, and experimentation in one stack. favors lightweight, privacy-first site metrics, ideal for marketers and small teams wanting essentials without cookies. targets product-led growth with deep event analytics, cohorts, funnels, experimentation, and AI insights, scaling from quick setup to complex, warehouse-native workflows.
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