Reviewers mostly see Plausible Analytics as a clean, fast, privacy-focused replacement for Google Analytics that works well out of the box for personal sites, small products, client work, and setups like static sites, Next.js, and first-party tracking on a custom subdomain. People repeatedly praise its simple interface, essential metrics, bot filtering, and the ability to avoid cookie banners. The main criticism is that it can feel limited beyond the basics: one reviewer called reporting basic, while another said documentation was outdated and support unhelpful.
Plausible Analytics