Stumbled across AdAnt on PH while trying to solve a real headache: we were spending way too much time manually researching what hooks were working on TikTok and Instagram before even touching a creative brief. The research-first approach here genuinely clicked for me. You feed it your product context and it scans real-time social data to surface what formats are actually converting in your niche, not just "what's trending" in a generic sense. That specificity matters more than people realize.
Spent about two weeks running it for a few campaigns and the strategy output is solid tbh. The infinite canvas for organizing scripts and creatives is a nice touch, though the tool still leans more toward strategy than full production. If you're expecting one-click polished video output, that's not what this is. It's more like having a sharp creative strategist on call who's done the research legwork for you before you start shooting or editing.
AdAnt AI
Hi Product Hunt! 👋
We are nerds and developers who struggled to grow our own products, so we became obsessed with one question: How do you make people stop scrolling?
That obsession led us to build a repeatable system that generated 50M+ organic views across TikTok, Instagram, and YouTube and reduced customer acquisition costs by 60% on average. We turned the research, creative playbooks, and workflows behind those results into AdAnt AI.
AdAnt acts as your AI social media creative team. It researches what is working across TikTok, Instagram, and YouTube, identifies repeatable patterns, and turns them into content strategies and viral, high-converting social videos.
We are also launching free AdAnt plugins for Codex and Claude soon, with deeper research and stronger content-strategy capabilities built directly into the tools you already use.
Reply “SOCIAL” for early access to the plugins. We would love your honest feedback, especially on what does not work yet.
@iris_tu Congrats on the launch! 🚀 I really like the idea of turning research into repeatable creative workflows. Curious to see how the Codex and Claude integrations will fit into the workflow. Wishing you a great launch!
AdAnt AI
@martin_herran Thank you so much! The Chatgpt/Codex and Claude plugins will let users run social content research directly inside the tools they already use, powered by their existing subscriptions, so it is cheaper.
They can continue the full video creation/editing workflow in ChatGPT, or Claude with our plugins, or bring the strategy into AdAnt web app for a more visual creation experience with our infinite canvas, and asset library.
@iris_tu Congrats on the launch team. How do you turn "stop the scroll" into repeatable processes that are aligned to an icp?
AdAnt AI
@zolani_matebese Awesome question! We start by researching what is working in the product’s specific niche across TikTok, Instagram, and YouTube using real-time data. We then identify the hooks, formats, and angles that resonate with the product’s ICP, rather than simply following broad viral trends. That distinction is critical because a video can generate views without attracting the right customers or converting.
Feel free to request free Social Content Research reports for your products directly from our landing page to see some samples. We are also rolling out our Social Content Strategist Agent for ChatGPT and Claude very soon.
TapRefer
SOCIAL
AdAnt AI
@jiteshghanchi Thank you for the support! Will share the early access of our Chatgpt/Codex, Claude plugins with you very soon! In the meanwhile, feel free to request a free social content report in our landing page "Free Social Content Research for your product" section to get sample content strategies.
@iris_tu SOCIAL
AdAnt AI
@melika_kamalifard Thanks for the support! Will share the early access of our Chatgpt/Codex, Claude plugins with you very soon! In the meanwhile, feel free to request a free social content report in our landing page "Free Social Content Research for your product" section to get sample content strategies.
AdAnt AI
@fimaljo_mf Thanks for the support! Will share the early access of our Chatgpt/Codex, Claude plugins with you very soon! In the meanwhile, feel free to request a free social content report in our landing page "Free Social Content Research for your product" section to get sample content strategies.
Mom Clock
For subscription apps, can AdAnt build different content strategies for acquisition, education, social proof, and retention?
AdAnt AI
@justin2025 Thank you for the great question! Yes, the AdAnt Content Strategy Agent, coming soon as a plugin, will adapt to your instructions. You can ask it to build separate strategies for acquisition, education, social proof, retention, or any other goal.
It researches relevant viral content and competitor ads across TikTok, YouTube, and Instagram, and you can refine the strategy with feedback or reference videos. For now, just share your goals and any specific instructions, and we’ll send you a tailored research report.
MeDo by Baidu
How current is the trend data? Social formats move quickly, so I’m curious how AdAnt distinguishes an emerging pattern from one that is already saturated.
AdAnt AI
@cheng_ju1 Thank you for the question! For an initial strategy, AdAnt content strategy agent (available per requested on landing page and as plugin) usually analyzes the past 3–6 months to identify broader patterns and a diverse range of proven formats. For ongoing weekly strategy, it focuses more heavily on the latest 1–2 months of real-time social data to catch newer trends before they become saturated.
These time windows are flexible, and you can adjust them simply by instructing the agent.
@cheng_ju1 Saturation is the harder half of that question and it is measurable in a way freshness is not. An emerging pattern has rising usage and flat or rising engagement. A saturated one has rising usage and falling engagement, and the crossover happens well before it feels stale to a human watching. So the useful signal is not how new a format is, it is the second derivative: is the return per use still going up. Anything that only tracks recency will keep recommending a format for roughly two weeks after it stopped working.
AdAnt AI
@cheng_ju1 @rabnoor_s Great point! Recency alone can be misleading, especially because old trends and formats often come back~
NBot
Can a brand give AdAnt its positioning, audience, and visual guidelines so the generated ideas stay on-brand across multiple videos? Congrats on the launch btw!
AdAnt AI
@bethany_gong Thank you so much for the support! Yes, you can save each brand’s positioning, audience, visual guidelines, and assets under its Product profile, then reference them with @ when working with an agent.
@iris_tu Hey I love the idea, however I'm totally against subscription models, are you considering a pay-as-you-go model in the future where users can purchases blocks of non-expiring credits. Use them as they need them and then top up when necessary?
AdAnt AI
@codeandsea Hi Brent, thank you for the thoughtful suggestion! We currently offer one simple $39 monthly plan with no tiers, mainly to attract users who are serious about using the product, with additional credits available on a pay-as-you-go basis. We never want users to waste unused subscription credits, so we’ll definitely consider the pricing model you suggested. Our goal is for users to pay only for what they actually need.
@iris_tu Awesome and thanks for the update. Best of luck with the launch
AdAnt AI
@bigyahu Thank you! Yes, we totally agree. We currently offer all new users to have a free trial of 50 credits to finish generating first video with us before commit on any plans. We also just modified the pricing section/pricing page to make that part (Free Trial) more clearly today.
Z.ai
How does AdAnt connect content strategy with actual performance? Can the system learn from which generated creatives drive lower CAC?
AdAnt AI
@olliez1 Great question! That is the loop we plan to close. We run an ad agency alongside AdAnt and use the product internally first. Our video creatives have reduced clients’ CAC by 60% on average. Next, AdAnt will connect directly to ad performance data, learn what drives lower CAC, and use those insights to generate the next round of creatives.
I think this is an interesting product and I look forward to trying it. I would have loved some sort of free trial or at least one free video creation to test how it works before having to purchase. Most tools allow that so they know what they are getting. Trusting you on your word without proof is risky. Nonetheless it I shall see.
AdAnt AI
@johnny_bell Absolutely, and thanks for pointing this out! Every user can create at least one video for free before purchasing. For our Product Hunt launch, we are also offering one month of the Pro plan free with code PH2608.
Now, you can also request free social content strategy reports directly from our landing page. Our upcoming ChatGPT and Claude plugins will let you run the strategy and research workflow using your existing subscription at no extra cost.