It’s very easy to set up, offers a ton of functionality and has a great UI/UX. But what stood out was their amazing customer success team. They worked very closely with our team to make sure the product integrated deeply into our existing processes and that it had a bottom line impact. Other similar tools that we tried gave only the company name, which is great to know but is not really actionable. But since they helped us create automated workflows to drive the data where it can be used right away, we started seeing results from 1st week. If somehow it's not working for you, email them. The data that they generate has a vast potential and they'll help you realize it.