Adham offers an invaluable resource for maintaining a better understanding of best practices when you have not been in the trenches of A/B testing. I use this as a baseline for most of my work.
As an engineer with not the best design chops, this book helped me launch a polished product. It would certainly not look as good without the guidance.
Practical UI is a must-have for any designer or developer looking to create high-impact, user-friendly interfaces. It’s practical, approachable, and filled with wisdom that can transform how you think about and approach design.
