I'm not very tech savvy but this feedback tool is so user-friendly that I've been able to do everything I need to quickly and simply. I love that I have my customer's opinions right at my fingertips, it's made it much clearer what I need to do to improve their experiences. My favourite feature is the option to invite high-scoring customers to share their experience on social media. Couldn't believe how quickly I started to see an improvement in my score after to paying attention to the feedback!