We’ve been using Pulse for a couple months now and it has become essential to our workflow.
We used to use Google Analytics to just see how our ads are doing, but Pulse is SO much more simpler to understand exactly whats going on.
I look for those digest emails every day - they’re the best!
cons -
nothing so far. will update here if I find any.
I wish it did cohorts but then we won’t be GDPR compliant.