In Turkey, when someone you love leaves on a journey, you pour a cup of water behind them. "Su gibi git, su gibi gel": go smoothly like water, come back just as easily.
When a subscriber churns in ShipHQ, nobody gets angry and the office doesn't go dark. Someone just steps out and pours water after them. Churn hurts, but I wanted it to feel like "see you again" instead of a loss.
How do you handle the days when someone cancels? Do you look at churn, or avoid it?
Congrats@ridvan_uyan
@cem_ozcelik Thank you :)
@ridvan_uyan I love the rule about not inventing numbers. Keeping the milestones tied to real data makes the rewards feel much more meaningful.
@mishaal_rashid Thank you, that one mattered a lot to me 🙏 Early on I was tempted to fill empty screens with estimates so the office would look busier, but every time I did, the trophies stopped feeling like mine. A dash felt more honest than a nice-looking guess.
Curious: is there a number in your own app you'd want celebrated that dashboards usually ignore?
@mishaal_rashid @ridvan_uyan The cup of water after churn is such a thoughtful touch. Thanks for sharing that Turkish tradition, Rıdvan. It turns a sad moment into something kind
@ridvan_uyan The small details, like the water after someone churns, make this feel surprisingly personal. That Turkish touch is a lovely detail.
@nick_hobbs4 Thank you Nick :)
I'am really happy to hear that. Everythink that we've done includes from us little bit. Thank you for comment and see that detail :)
congrats on your launch! When will it be available on android?
@anton_w Thank you! Good point and good question. Hopefully in a month. If you can contact me on X I can send you DM when it's available on Play Store.
@ridvan_uyan Keep a lookout from business account underpeaks.
Such a fun idea. Love how it makes RC stats feel way more alive 😄 Congrats on the launch!
@faruk_mollaoglu Thank you so much! 😄
That was exactly the feeling I was chasing: RC is great at telling you what happened, I just wanted to actually see it happen. Watching the first stranger walk through that door still gets me every time.
Do you have apps on RevenueCat too? Curious which stat you'd want to come alive first 👀
"earned, never bought, never retroactive" is a good rule to hold yourself to, stops it turning into a vanity dashboard. the part I'm curious about is the bad months though - if churn is getting someone a "send-off" and new subscribers get applause, what does a genuinely quiet week look like in the office? does it just sit still, or is there a version of this that risks making a slow month feel worse than the raw number already does, which would push founders toward avoiding the Daily Brief exactly when they need to see it most.
@galdayan honestly this is the thing I worry about most too.
on a quiet day the office doesn't empty out. the people already paying you are still at their desks working, nobody walks in, the brief just says "no change". if revenue dips it says "a quieter chapter" instead of flashing red at you. and the streak is about showing up, not about the numbers, so a dead week still counts if you open it.
but you're right that the contrast is real. a week of confetti followed by a week of nothing can feel worse than a flat line on a chart. I don't think I've fully solved that yet. the idea I keep coming back to is that a quiet week should still show you something true, like how many people stayed, since that's the part founders forget to celebrate.
curious what would actually keep you opening it on a bad week?
@ridvan_uyan honestly, probably the number of calls that didn't need a human. at Dial a boring week where the agent just handled routine bookings and nobody had to intervene is a win, but it looks identical to a week where nothing happened at all on a dashboard. what gets me to open it is if it shows me the near-misses - the ones that almost needed me and didn't - because that's the actual signal the system is working, not just that it's quiet.
@galdayan "near-misses" is such a good way to put it. a quiet week where everything almost broke and didn't is a completely different week from one where nothing happened, and a dashboard flattens both into the same line.
the subscription version is probably the stuff that renews silently. someone's card fails, the retry goes through, they never even notice they almost churned. or a trial that was one day from expiring and converted. none of that shows up as a big moment but it's literally the business working.
stealing this framing for my list, thank you. how do you surface the near-misses in Dial right now, a weekly summary or more like alerts?
@ridvan_uyan honestly closer to a weekly summary right now, not real-time alerts. an alert for every near-miss would just become noise we'd tune out after a week. what we do look at closer to real-time is the rare case where a call almost escalated and then the agent walked it back - that one we do want to know about same-day, because it usually means the prompt or the tool call needs a small fix before it happens ten more times.
Turning real subscriber numbers into a little isometric office where new customers walk in each morning is a fun twist on analytics. The idea of your metrics having presence instead of sitting in a table is memorable. Churn getting a send-off made me laugh.
@karimbenkeroum Haha, glad that one landed 😄 It's actually my favorite detail in the whole app.
In Turkey, when someone you love leaves on, you pour a cup of water on the ground behind them. We say "su gibi git, su gibi gel": go smoothly like water, and come back just as easily. It isn't a goodbye, it's a quiet wish that they'll return.
So when a subscriber churns in ShipHQ, nobody gets angry and the office doesn't go dark. Someone just steps out and pours water after them. Churn hurts, but I wanted it to feel like a "see you again" instead of a loss. Every loss is a opportunity to learn a new knowledge. And sometimes they really do come back.