Michael Hughes

App seems slick! But oof, that name... Best of luck in the lawsuit, I guess. :-/

What a smart idea. Affiliate link revenue for niche vertical content sites has been going down over the last few years, so this should be a nice supplement income stream, and has the knock-on effect of improving content quality and user experience on the web (less affiliate link spam, less on-page advertising, etc.). Very neat. Are you thinking of creating curated bundles of sites by vertical...

Interesting. This tool could be used to reverse-build data profiles of individual users from whatever data brokerages Mulch is pulling from. You could make a test site, load it with a thousand or so pieces of content across various demographically aligned topics, install Mulch and voila, every visitor's data profile is partly revealed every time they land. Bit creepy. Probably against the TOS...

It's incredibly ambitious to think a real-time system will be able to effectively block vitriolic comments. Pros: Not much Cons: It is functionally a pretty simple filter for angry-sounding comments and naughty words. Not accurate at all.